Director of Lifecycle – Retention

🕒 5 days ago

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Rhythm Energy

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

⚡ Energy

👥 B2C

🤝 B2B

Energy • B2C • B2B

Rhythm Energy is a Texas-based retail electricity provider offering residential and small-business energy plans across multiple Texas markets. The company markets time-of-use, demand-response, simple fixed-rate, and renewable-friendly plans (including solar buyback and wind/solar options), promotes transparent pricing and a 30-day trial, and emphasizes customer experience and cost savings through programs like PowerShift. Rhythm operates in Houston and other Texas service areas and is focused on retail energy supply and related customer services.

📋 Description

• Own lifecycle strategy across onboarding, engagement, retention, renewals, and reactivation • Lead CRM and customer communication channels, including email, SMS, push, and in-product messaging • Build segmentation, personalization, and behavioral targeting strategies across the customer lifecycle. • Develop customer journey mapping and lifecycle analytics frameworks • Develop retention and renewal strategies designed to improve customer tenure and reduce voluntary churn • Drive experimentation and optimization initiatives across onboarding, engagement, billing, retention, and renewal journeys • Partner with Product, Analytics, Customer Experience, and Operations teams to translate customer insights into scalable engagement and retention programs • Build lifecycle programs that help customers better understand energy usage, costs, savings opportunities, and plan value • Establish reporting, KPIs, cohort analysis, and retention performance measurement across the lifecycle funnel • Lead customer lifetime value optimization efforts, including upsell, cross-sell, and loyalty initiatives • Ensure customer communications align with regulatory, operational, and brand standards

🎯 Requirements

• 7–12+ years of experience in lifecycle marketing, CRM, retention, customer engagement, or growth-focused roles. • Strong experience building and scaling lifecycle programs in subscription, telecom, utilities, fintech, membership, marketplace, or other data-driven consumer businesses. • Experience in retail energy, utilities, or telco is a meaningful plus. • Deep understanding of customer segmentation, behavioral analytics, personalization, and retention strategy. • Strong experimentation mindset with experience running A/B and multivariate testing programs. • Experience with CRM and lifecycle marketing platforms such as Braze, Iterable, or similar tools. • Strong analytical capabilities with experience in retention metrics, cohort analysis, churn reduction, and LTV modeling. • Ability to balance strategic thinking with hands-on execution in a fast-moving environment. • Strong cross-functional collaboration and stakeholder management skills. • Strong AI fluency and curiosity, with experience leveraging AI-driven tools and automation to improve lifecycle operations, customer personalization, experimentation velocity, and team efficiency.

🏖️ Benefits

• Competitive compensation and benefits package