Senior Manager, Events, Brand & Growth

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🕒 May 27

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RKD Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1970

🤝 Non-profit

💰 Private Equity Round on 2019-01

Non-profit • Marketing • Data Management

RKD Group is a growth accelerator that specializes in integrated marketing services tailored for nonprofits. They provide various solutions including strategic planning, audience development, and creative services to enhance donor engagement and fundraising efforts. By utilizing advanced analytics and data management, RKD Group helps organizations create personalized experiences and optimize their marketing strategies to maximize donor relationships and drive philanthropic growth.

📋 Description

• Own and execute RKD's full events calendar, spanning RKD-led events, industry conference presence, client activations, and targeted experiential moments • Design each event and activation with a clear lead generation and pipeline conversion objective, ensuring every investment of time and budget has a measurable commercial purpose • Operate effectively as a team of one, managing the full lifecycle of events independently while leveraging third-party vendors, agencies, and partners to execute with quality and scale • Develop RKD's strategy for industry event participation, determining where we show up, how we show up, and what success looks like at each event • Build pre-event, at-event, and post-event workflows in close partnership with Demand Generation and Sales, ensuring leads are captured, followed up, and tracked through the pipeline • Track, report, and optimize event performance against pipeline and revenue metrics — continuously improving ROI across the portfolio

🎯 Requirements

• Proven experience planning and executing a diverse portfolio of B2B events and activations • A self-starter who thrives working independently • Commercially sharp, with a clear understanding of events as a lead generation and deal conversion tool • Highly organized and operationally excellent, with the ability to manage multiple events simultaneously • Strong vendor management skills and experienced in negotiation to deliver high-quality results on budget