Head of Marketing

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Rockcruit

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

🎯 Recruiter

👥 HR Tech

B2B • Recruitment • HR Tech

Rockcruit is a tech recruitment agency that specializes in connecting top-tier technological talent with innovative companies. With a focus on agility, quality, and flexibility, they streamline the hiring process by providing comprehensive support, from job description creation to active candidate sourcing and interview assessments. Rockcruit also offers RPO solutions, recruiter training, and insights into market trends, ensuring they meet the unique recruitment needs of startups and enterprises alike.

📋 Description

• Own the full go-to-market operation, including channel strategy, quarterly planning, budget allocation, specialist direction, and operating rhythm • Tell the founder when the go-to-market thesis needs to change and support recommendations with evidence • Own the outbound pipeline motion targeting advertisers and PPC agencies for a referral program • Set pipeline targets, campaign priorities, message consistency, and accountability • Shape onboarding and enablement for agency partners in the interim partner/affiliate program, then hand it off • Direct editorial strategy and calendar for authority content • Ensure benchmark reports and founder-led content ship and convert • Own topical SEO and Answer Engine Optimization strategy • Brief technical SEO specialists on structured data, entity consistency, and source placement • Own social and founder-led distribution strategy, calendar, repurposing pipeline, and measurement • Maintain brand consistency across the site, product, email, and partner materials • Manage HubSpot nurture sequences, onboarding flows, and campaign calendar • Establish weekly scorecards, dashboards, and transparent performance reporting

🎯 Requirements

• 5+ years running multi-channel B2B marketing • At least 2 years at a company under 100 people, doing both execution and planning • Proven ownership of pipeline and accountability for a sales-relevant number • Experience directing specialists and contractors across content, SEO, email, and outbound • HubSpot fluency, including workflows, lifecycle stages, attribution, and reporting • Experience building dashboards • AI-leveraged operations, including automation and LLM workflows • Paid media literacy, including credible fluency in Google Ads and Meta Ads • AdTech or agency background strongly preferred • Advanced English is essential • SaaS, AdTech, MarTech, PPC, or digital marketing product background is nice to have • Experience with AEO/LLM citation strategy is nice to have • Experience developing a partner or affiliate motion is nice to have

🏖️ Benefits

• Competitive salary • Work that fits your personality and lifestyle • Flexible hours and flexible vacation • Any equipment, software or tech you need to do your job well • Paid plan exercise