Marketing Manager, Employer Activation

🕒 April 23

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Rula

201 - 500 employees

🏪 Marketplace

👥 B2C

🏠 Real Estate

Marketplace • B2C • Real Estate

Rula is a platform that connects individuals seeking home improvement services with skilled professionals in their area. By using Rula, customers can easily find, compare, and hire trusted professionals for various projects such as renovation, repairs, and maintenance. The platform aims to simplify the process of hiring contractors and ensures transparency and quality in the services provided.

📋 Description

• Drive growth through data-driven initiatives that generate directly attributable patient starts from employer partners • Lead the end-to-end execution of activation campaigns, optimizing touchpoints for conversion through rigorous A/B testing • Automate workflows with AI and MarTech tools and develop scalable playbooks to serve as a force multiplier for the team’s capacity • Maintain high standards for data attribution, partnering with Analytics to report on conversion rates and incrementality • Act as a cross-functional bridge for the Commercial and Sales teams, aligning marketing efforts with partner requirements • Use performance data to continuously optimize the activation roadmap and close funnel gaps

🎯 Requirements

• 5+ years of related professional experience in Marketing, Growth, or Operations, with a focus on user activations • Proficiency in data analysis and reporting tools (e.g., Excel/Google Sheets, Looker, SFDC) • Demonstrated ability to manage complex, high-visibility projects with cross-functional stakeholders • Experience in B2B marketing or account management, preferably with enterprise clients • Hands-on experience with marketing automation tools (e.g., HubSpot) • Familiarity with using AI tools or agents (e.g., ChatGPT, Claude, or specialized marketing AI) to automate content versioning, data cleaning, or campaign operations • Experience working within the healthcare ecosystem, particularly with employer-sponsored benefits, EAPs, or health plan activation • Proven experience using structured frameworks (like ICE or RICE) to prioritize, execute, and document A/B tests and marketing experiments

🏖️ Benefits

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii) • Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States • Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA • 401(k) plan access: Start saving for your future • Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees) • Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering • Employee Assistance Program (EAP): Support for your mental and physical health • New hire home office stipend: Set up your workspace for success • Quarterly department stipend: Fun team-building activities or in-person gatherings • Wellness events and lunch & learns: Explore a variety of engaging topics • Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

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