EMEA Regional Marketing Manager – 12 Month Maternity Coverage

🕒 May 5

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Safeguard Global

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

📋 Compliance

👥 HR Tech

💰 Venture Round on 2019-05

B2B • Compliance • HR Tech

Safeguard Global is a company that provides services and solutions to aid businesses in expanding and managing their workforce internationally. They specialize in global payroll, workforce solutions, and providing compliance expertise to ensure businesses adhere to different regulatory requirements around the world. Their goal is to help businesses operate globally with ease, offering support in navigating complex international employment issues.

📋 Description

• Develop and execute region-wide, multi-channel and multi-country growth marketing campaigns (e.g., SEM, social, email, content, webinars, and events) to drive lead generation and meet new business objectives • Adapt global campaigns to reflect regional priorities, vertical focus areas, and varying levels of market maturity across EMEA • Localize global positioning, messaging, and campaigns into messaging that reflects local business challenges, buyer personas, cultural nuances, and regulatory considerations • Support development of product narratives, pitch decks, playbooks and other sales collateral • Monitor, test, and optimize regional programs to improve performance, enhance conversion rates, and deliver measurable results • Work closely with EMEA Sales, Product, Marketing, and other teams to ensure activities are aligned with business goals and customer needs • Present and collaborate with senior leadership, providing insights, recommendations, and updates on campaign performance and alignment with business growth • Collaborate with external agencies and vendors to execute campaigns effectively, ensuring they align with our brand and goals • Leverage data analytics and customer insights to identify growth opportunities and refine campaign messaging • Develop and implement lead nurturing strategies that move prospects and drive high-quality pipeline growth • Partner closely with EMEA Sales leadership to support key territories and strategic accounts through targeted field marketing initiatives, executive events, roundtables, trade shows, and ABM programs • Monitor performance at both regional and country levels and provide regular performance reports, KPIs, and campaign analysis to key stakeholders, ensuring visibility into the effectiveness of demand generation initiatives.

🎯 Requirements

• 8 - 10 years of combined experience in strategy, B2B marketing or product marketing, with direct experience supporting EMEA markets • Proven experience managing multi-country campaigns across Europe and/or broader EMEA • Strong understanding of digital marketing channels (e.g., SEO, SEM, email marketing, social media, content marketing) and demand generation best practices • Proven track record of designing, executing, and optimizing high-impact demand generation campaigns that generate qualified leads and contribute to business growth • Experience using marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce) • Strong analytical skills, with the ability to interpret data and make data-driven decisions • Excellent project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines. • Comfortable working across time zones and cultures, adapting to diverse stakeholders and audiences.

🏖️ Benefits

• Health insurance • Professional development opportunities