Senior Field Marketing Specialist

🕒 April 24

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SailPoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

🔒 Cybersecurity

🏢 Enterprise

☁️ SaaS

Cybersecurity • Enterprise • SaaS

SailPoint is a leader in identity security solutions, providing an intelligent and autonomous platform designed to meet the evolving security needs of modern enterprises. Their products, including IdentityIQ and Identity Security Cloud, offer a unified and comprehensive approach to managing and securing enterprise identities. SailPoint helps organizations mitigate cyber risks, improve IT efficiency, and maintain compliance through advanced capabilities such as cloud infrastructure entitlement management, non-employee risk management, and data access security. By integrating AI and machine learning, SailPoint enables organizations to streamline identity processes, enhance security measures, and accelerate onboarding. They serve multiple industries, including education, financial services, government, and healthcare, by offering tailored identity governance and administration solutions.

📋 Description

• Develop and execute strategic integrated marketing and account-based plans aligned with regional sales priorities for your segment that build and generate pipeline through a holistic marketing go-to-market approach. • Act as a strategic partner to regional sales leadership, building relationships and serving as a trusted marketing and business advisor. • Regularly track, analyze, and report on marketing activities, programs, and pipeline performance to sales and marketing leadership, providing insights and recommendations for optimization. • Plan and manage regional activities including first party and third-party events, industry conferences, tradeshows, webinars, executive roundtables, and workshops. • Develop and drive customized account-based regional marketing campaigns for key strategic accounts, leveraging data, insights, and buyer personas to deliver tailored engagement. • Collaborate with product marketing, demand generation, campaigns, and partner teams to define target accounts, buyer personas, messaging, and campaign activation. • Recommend and influence the development of critical content to support integrated campaigns across all stages of the funnel, from awareness to conversion. • Manage budget, ROI, and performance metrics for all regional marketing programs.

🎯 Requirements

• 5-7 years of integrated B2B marketing experience, preferably in Canada field marketing roles. • Proven success in developing and executing field marketing campaigns, events, and regional demand generation programs and efforts. • Strategic, solutions-oriented mindset with the ability to analyze complex situations, identify opportunities, and recommend clear actions. • Understanding of Strategic accounts buying dynamics and behaviors across Canada. • Fluent in English and French Canadian – across written, oral, and business skills. • Proven experience with addressing the various business and cultural dynamics of all Canada provinces. • Excellent written and verbal presentation and communication skills, with the ability to develop strategic marketing plans and tailor messaging to diverse types of audiences. • Exceptional program and project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines and goals. • Strong analytical mindset and results-driven with the ability to pull, analyze, and interpret data and adjust tactics accordingly. • Familiarity with tools such as Salesforce, Marketo, 6Sense, Gemini and Tableau. • Demonstrated proficiency in leveraging AI tools to drive marketing efficiency and effectiveness, such as using generative AI for content personalization or predictive analytics for improved intent-based targeting. • Ability to travel regionally (15%-25%) as needed.

🏖️ Benefits

• Health and wellness coverage: Medical, dental, and vision insurance • Disability coverage: Short-term and long-term disability • Life protection: Life insurance and Accidental Death & Dismemberment for employees, spouse, and children • Time off benefits • Paid Holidays • Sick leave • Employee Assistance Program (EAP) and Care Counselors