Marketing Manager

🕒 April 20

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Sezzle

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

💳 Fintech

👥 B2C

🛍️ eCommerce

Fintech • B2C • eCommerce

Sezzle is a financial technology company that offers a "buy now, pay later" service, allowing consumers to purchase products and pay for them in four interest-free installments over six weeks. The Sezzle app provides users with a flexible financing alternative to traditional credit cards, enabling instant approval decisions without impacting credit scores. Sezzle partners with various top brands, including Amazon, Walmart, and Target, to offer in-app and in-store payment options. The company's mission is to empower consumers financially by providing more financial freedom and control. It is available as a mobile app, with millions of downloads and high user ratings, and works towards accessibility and inclusion on its platform.

📋 Description

• Own user and merchant acquisition goals for Canada — define targets, build campaigns, and hit them. • Drive active user growth through lifecycle marketing, re-engagement programs, and personalized communications. • Develop revenue-focused campaigns that increase transaction volume, basket size, and merchant GMV. • Identify and prioritize high-efficiency channels (paid, organic, partner, referral) and optimize spend against CAC and ROI targets. • Leverage AI tools to accelerate content creation, campaign ideation, audience segmentation, and personalization at scale. • Use AI-assisted insights to identify growth trends, optimize performance, and surface actionable opportunities faster. • Partner with Sezzle retailers on co-marketing efforts to drive joint consumer acquisition and merchant revenue. • Build and maintain data analytics frameworks to track, measure, and report on acquisition, engagement, and revenue KPIs. • Translate business objectives into customer personas, journeys, and digital experiences that convert. • Develop clear documentation, timelines, and status updates to proactively communicate progress to stakeholders.

🎯 Requirements

• 5+ years of progressive experience in marketing or a related field, with a proven track record of driving user acquisition and revenue. • A Bachelor's Degree with a 3.5 GPA minimum. • Strong data analytics skills — experience with tools such as Redash, Tableau, Looker, or similar to translate data into action. • Proven ownership of KPIs including CAC, LTV, conversion rates, and active user metrics. • Success with app marketing channels such as push notifications, email marketing, in-app banners, and affiliates. • Proficiency in email marketing platforms (e.g., Braze, Active Campaign, or Stripo). • A working knowledge of AI tools (e.g., ChatGPT, Claude) and their application in marketing workflows (content, briefs, targeting). • Ability to work cross-functionally as an individual contributor interacting with all levels of management.

🏖️ Benefits

• Competitive salary • Volunteer hours and sabbatical • Life, LTD, medical, dental and vision insurance • Highly discounted LifeTime gym membership • RRSP with employer match • Collaborative fun co-workers • The opportunity to join the fastest growing FinTech alongside a team of motivated and driven individuals