Senior Lifecycle Marketing Manager

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🕒 April 17

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Logo of Pulp & Press Juice Co.đŸ„€

Pulp & Press Juice Co.đŸ„€

1 - 10 employees

Founded 2014

đŸ‘„ B2C

đŸ›ïž eCommerce

🧘 Wellness

B2C ‱ eCommerce ‱ Wellness

Pulp & Press Juice Co. is a wellness-focused brand that offers a range of organic and cold-pressed juices, wellness shots, smoothies, and probiotics. Committed to sustainability, each purchase helps prevent plastic waste from entering oceans. They provide nutrient-dense products aimed at improving health, energy, gut health, and overall wellness, accessible through various retail locations in Canada and the United States.

📋 Description

‱ Own end-to-end lifecycle across email, SMS, loyalty, and subscription ‱ Execute campaigns (copy, segmentation, deployment) ‱ Build automated flows (welcome, win-back, VIP, abandonment, subscription) ‱ Manage Shopify front-end and back-end, apps, subscription platform, loyalty tech, and integrations ‱ Own lifecycle analytics and ensure data accuracy across Klaviyo, Shopify, GA4, TripleWhale ‱ Design and execute A/B tests across flows, campaigns, creative, offers, timing ‱ Build internal automations (Zapier, workflows) to eliminate manual work

🎯 Requirements

‱ 5+ years in lifecycle/retention marketing (DTC or CPG preferred) ‱ Completed a post-secondary program in a relevant field (e.g., marketing, advertising, web development, computer science) or equivalent work experience ‱ Expert in Klaviyo, Shopify, subscription/loyalty platforms ‱ Comfortable with Shopify backend, Zapier, APIs, webhooks, GA4 ‱ Look for opportunities to use automations (i.e. Zapier and workflows) and AI tools (ChatGPT, Claude) to work smarter

đŸ–ïž Benefits

‱ Health insurance ‱ Paid time off ‱ Flexible work arrangements ‱ Professional development

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