Senior Digital Marketing Specialist

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🕒 February 14

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Scientific Safety Alliance, an Inc. 5000 Company

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2022

⚕️ Healthcare Insurance

🔬 Science

📋 Compliance

Healthcare Insurance • Science • Compliance

Scientific Safety Alliance is an Inc. 5000 company that provides expert safety services, focusing on testing, certifying, and calibrating critical equipment and controlled environments. With a commitment to safety and compliance, SSA partners with various organizations, from start-ups to Fortune 100 companies, to ensure their facilities meet regulatory standards and maintain safe operations. Proudly 100% employee-owned, SSA emphasizes quality service delivered by trained and certified technicians across multiple locations nationwide.

📋 Description

• Own and execute SSA’s enterprise-level SEO strategy with the goal of ranking #1 for high-intent keywords across core service verticals • Drive a 2x increase in inbound qualified leads within 12 months • Position SSA as the clear digital authority and market leader in scientific safety • Manage and continuously optimize SSA’s website for performance, user experience, and conversion • Build and execute a high-quality content strategy aligned to growth priorities • Develop landing pages and campaigns that convert traffic into qualified leads • Implement structured lead tracking, scoring, and routing processes • Partner with Sales and Operations to improve lead quality and conversion • Analyze performance data and continuously optimize for ROI • Manage inbound lead flow to ensure speed-to-lead and accountability • Contribute to strengthening SSA’s brand positioning across acquisitions and verticals • Leverage AI tools to accelerate content production, keyword research, competitive analysis, and SEO optimization while maintaining high quality and brand voice • Implement AI-driven workflows to improve marketing efficiency, personalization, and conversion performance • Deliverables & Outcomes • #1 rankings for targeted high-intent keywords • 2x inbound qualified leads • Improved website conversion rate • Increased domain authority and backlink quality • Clear marketing attribution tied to revenue • Strong alignment between Marketing and Sales on lead quality • Clean reporting dashboards showing performance by channel • Consistent production of high-quality thought leadership content

🎯 Requirements

• 5+ years of digital marketing experience with significant SEO ownership • Proven success ranking competitive keywords and driving measurable traffic growth • Strong experience with Google Analytics, Search Console, SEMrush, Ahrefs, or similar tools • Experience managing and optimizing websites (WordPress or similar CMS preferred) • Deep understanding of conversion rate optimization and lead funnel strategy • Experience managing inbound lead flow and CRM integration • Strong analytical, strategic, and execution capabilities • Comfort operating in a high-growth, fast-paced environment • Ownership mindset with high accountability for measurable outcomes • Demonstrated experience using AI tools (e.g., ChatGPT, Jasper, SurferSEO, automation platforms) to enhance marketing performance • Ability to critically evaluate AI output and refine for quality, accuracy, and brand alignment.

🏖️ Benefits

• Equity ownership in SSA • 401k Match • 100% paid Medical Dental & Vision insurance • Health insurance (100% for employee and family) • Life insurance • Uncapped PTO • Parental leave