Senior Account-Based Marketing Manager, Financial Services

Job not on LinkedIn

🔥 7 minutes ago

🇺🇸 United States – Remote

💵 $100k - $153k / year

⏰ Full Time

🟠 Senior

💰 Account Manager

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Seismic

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

📣 Marketing

💼 Consulting

🏥 Healthcare

Marketing • Consulting • Healthcare

Seismic is a digital platform that enables businesses to connect with their audiences seamlessly through innovative solutions such as QR codes, URL shortening, and analytics tracking. It simplifies the process of creating engaging content and building brand connections by offering tools for mobile-friendly landing pages, customizable QR codes, and comprehensive link management. Used by various industries, Seismic facilitates better engagement and communication with audiences, whether in retail, healthcare, or financial services.

📋 Description

• Own Pipeline Strategy • Develop and execute the marketing strategy for the Financial Services segment, aligning investments to revenue and pipeline targets • Translate business priorities into GTM initiatives that support customer expansion and new logo acquisition • Assess market opportunities and recommend investment strategies based on business performance and market dynamics • Execute ABX Programs & Events • Partner with Sales, Customer Success and RevOps to identify priority customers, buying groups and key opportunities, developing personalized programs and plays that support the customer buying journey • Lead the planning and execution of strategic industry events, executive dinners and customer experiences, sales plays, content and campaigns • Collaborate with Product, Product Marketing, Content and other marketing teams to deliver relevant messaging and campaigns for Financial Services audiences • Lead Cross-Functional Execution • Serve as the primary marketing partner for Financial Services North America GTM leadership and team • Align marketing initiatives with sales priorities through business reviews, account planning and pipeline discussions • Advise teams with Marketing (i.e. Corporate Events, Campaigns, etc.) on targeting and messaging strategy • Bring together stakeholders across Marketing, Sales, Customer Success and Partner teams to execute coordinated go-to-market programs • Measurement and Performance Management • Own reporting against sourced and influenced pipeline and bookings • Track account engagement, pipeline progression, conversion metrics, and program effectiveness • Partner with RevOps to identify pipeline gaps and develop strategies to improve conversion and sales velocity • Manage marketing budgets and maximize investment efficiency

🎯 Requirements

• 8+ years of B2B marketing experience • Experience marketing to Financial Services organizations in a fast-paced technology or SaaS environment • Experience across Asset Management, Wealth Management, Banking, or Insurance preferred • Proven success developing strategies that generate pipeline and influence revenue in complex enterprise sales environments • Experience partnering closely with Sales and Customer Success leadership to develop joint go-to-market plans and drive business outcomes • Strong understanding of account-based marketing principles, buying group engagement, and enterprise buying cycles • Demonstrated ability to translate data and insights into actionable marketing strategies • Excellent cross-functional leadership, stakeholder management and executive communication skills • Strong analytical mindset with experience measuring marketing performance across the funnel • Ability to manage multiple priorities and thrive in a fast-paced, collaborative environment.

🏖️ Benefits

• Benefits and perks for the whole self