Senior CRM Analyst

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Efí Bank

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2007

🏦 Banking

💸 Finance

💳 Fintech

Banking • Finance • Fintech

Efí Bank is a modern banking institution focused on providing innovative financial solutions and services to meet the evolving needs of individuals and businesses. With a commitment to digital transformation, Efí Bank leverages technology to enhance the banking experience, offering a wide range of products including savings accounts, loans, and investment options. Their mission is to democratize financial access and create value for their customers through tailored banking solutions.

📋 Description

• Serve as the technical-functional lead for Salesforce Marketing Cloud; • Develop, maintain and optimize journeys and automations (Journey Builder and Automation Studio); • Create and manage advanced segmentations using SQL, ensuring data quality and performance; • Design and maintain relational Data Extensions; • Develop solutions using AMPscript, HTML/CSS, JavaScript and Cloud Pages; • Monitor, diagnose and resolve failures in journeys and automations; • Ensure the stability, organization and governance of the CRM environment; • Act as a consultant to Marketing, Growth, Sales, Collections and CX teams, participating in technical prioritization and solution design; • Support architecture evolutions in partnership with the CRM Engineer; • Contribute to the continuous improvement of journeys, communications and departmental processes.

🎯 Requirements

• Bachelor's degree (completed); • Strong experience with Salesforce Marketing Cloud, preferably the Next version; • Proficiency in Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio, Personalization, Data Cloud, Intelligence Reports and Query Studio; • Advanced knowledge of SQL and data modeling; • Experience with AMPscript, HTML/CSS, JavaScript and Cloud Pages; • Experience with integrations via API and SFTP; • Experience in high-volume CRM operations; • Analytical, organized profile with a strong sense of ownership.

🏖️ Benefits

• Reduced 32-hour workweek: 32 hours per week for employees with time tracking; • Co-pay health plan for employees and dependents; • Health Club: online medical consultations and other health services; • Co-pay dental plan for employees and dependents; • Food and meal allowance via the Eva Card flexible benefits card, average value BRL 1,600.00 per month; • Wellhub: corporate fitness platform focused on quality of life and wellness, providing access to partner gyms and studios for employees and dependents; • Home-office allowance of BRL 140.00 per month; • Work infrastructure provided; • Birthday day off; • Corporate University; • Education scholarships for employees and dependents, according to company policy; • Language course scholarships for employees, according to company policy; • Extended maternity leave of 7 months and extended paternity leave of 30 days, also available to adoptive parents; • Life insurance; • Emotional health program and discounted psychological care for employees and dependents through the Moodar platform; • Employee benefits club with discounts and exclusive partnerships for Efí employees.