CRM Analyst, Mid-Level

🕒 June 30

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 38%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Macfor

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

💼 Consulting

📣 Marketing

📱 Media

Consulting • Marketing • Media

Macfor is a Brazilian data-driven full-service digital marketing agency that builds dedicated squads to deliver 360° digital campaigns, growth-hacking programs and analytics-driven performance for large brands. The agency emphasizes data science, a proprietary data lake, Google Ads/Analytics expertise, and AI/LLM-driven tools and training (Universidade Macfor) to scale results and reduce costs for clients across sectors. Macfor also produces marketing content (podcasts, newsletters) and offers diagnostic and performance-fee-based engagements.

📋 Description

• Plan, build, and optimize nurture sequences, automation flows, and CRM journeys in RD Station; • Structure journeys for different stages of the funnel; • Perform diagnostics of databases, segmentations, lists, tags, events, and flow entry/exit criteria; • Implement complete automations within RD Station, ensuring logical design, organization, governance, and measurement; • Create segmentation and personalization strategies based on behavior, funnel stage, profile, interest, and engagement; • Support the definition of lead scoring rules, lifecycle stages, handoff flows to sales, and MQL/SQL criteria; • Develop email marketing campaigns, landing pages, forms, and automation flows; • Monitor metrics such as open rate, click-through rate, conversions, unsubscribes, deliverability, opportunity generation, and impact on sales; • Identify opportunities to improve existing journeys by proposing tests, adjustments, and new approaches; • Maintain documentation of flows, rules, segmentations, naming conventions, and operational best practices; • Interface with clients to gather requirements, align expectations, present strategies, validate deliverables, and report results; • Lead meetings to present diagnostics, action plans, results, and next steps; • Collaborate with media, content, planning, BI, account management, and commercial teams; • Support clients in advancing CRM maturity, automation capabilities, and strategic use of RD Station.

🎯 Requirements

• Experience with RD Station Marketing, particularly automations, segmentations, emails, landing pages, lead scoring, and database management; • Hands-on experience creating and managing nurture sequences and automated journeys; • Ability to design flows with clear logic, organization, and a focus on results; • Experience with CRM, inbound marketing, marketing automation, lead nurturing, and sales funnel management; • Strong ability to interpret campaign and automation metrics; • Experience presenting results and conducting client meetings; • Organized approach to documenting processes, flows, rules, and strategic decisions; • Ability to prioritize, manage deadlines, and oversee multiple concurrent projects; • Experience working in an agency, consultancy, B2B operations, or companies with complex funnels.

🏖️ Benefits

• Knowledge-sharing environment and networking opportunities with partners and clients; • Potential access, subject to hiring or partner interest, to market content, workshops, and events organized or recommended by Macfor; • Recommendations of recognized literature and methodologies to improve delivered services; • Freedom to propose solutions, participate in strategic meetings, and contribute suggestions across management, technology, growth, and marketing areas; • Full autonomy in choosing methods and strategies to fulfill contracted deliverables; • Opportunity to develop new projects and grow.