CRM, Lifecycle Marketing Manager

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🔥 7 minutes ago

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Uplift People Consulting

WebsiteLinkedInAll Job Openings

11 - 50 employees

🎯 Recruiter

🤝 B2B

Recruitment • B2B

Uplift People Consulting is a global executive search and leadership advisory firm that helps organizations recruit senior leaders, build leadership pipelines, and develop executive careers. They combine analytics, technology, and human insight to deliver executive search, leadership development, executive coaching, talent market intelligence, and HR consulting across more than 60 countries. Uplift also runs executive career programs, webinars, and events to support both clients and candidates throughout leadership transitions.

📋 Description

• Own all email and SMS marketing execution in Klaviyo: campaign calendar, segmentation, A/B testing, deliverability, and performance reporting • Build, maintain, and optimize lifecycle flows including dunning/failed payment recovery, pre-rebill engagement, win-back, cross-sell, gift-to-paid conversion, and new subscriber onboarding • Manage audience segmentation across subscriber types (paid, gift, promo) with different communication strategies for each based on their lifecycle stage and churn profile • Design and execute retention-focused campaigns that reduce voluntary churn and increase subscriber lifetime value • Run the affiliate program: recruit and onboard affiliates, manage communications, track performance, and optimize incentive structures • A/B test subject lines, send times, content, offers, and flow logic with statistical rigor — not just gut feel • Monitor and report on email/SMS channel performance (open rates, click rates, conversion rates, revenue attribution, list health) with written analysis, not just dashboards • Coordinate with the creative team on email and SMS asset needs, providing performance data to inform what gets produced next • Proactively flag deliverability issues, list hygiene problems, and engagement drop-offs before they become crises • Support broader growth initiatives by leveraging the email list (1.6M+ contacts) as a high-leverage owned audience channel

🎯 Requirements

• Minimum 3 years hands-on experience managing email and SMS marketing in Klaviyo (not just "familiar with", you should be building flows, writing segmentation logic, and debugging deliverability issues) • Demonstrated experience building lifecycle/retention flows for a subscription or recurring revenue business (dunning, win-back, pre rebill engagement, onboarding sequences) • Experience with audience segmentation beyond basic demographics: behavioral triggers, purchase history, subscriber type, lifecycle stage • Track record of measurably improving retention metrics (churn reduction, reactivation rates, LTV increases) through lifecycle marketing • Experience running A/B tests on email/SMS with structured methodology and documented results • Strong written communication in English for reporting, creative briefs, and cross team coordination • Self directed problem solver who surfaces issues before being asked

🏖️ Benefits

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