Marketing Manager

🔥 1 minute ago

🌐 Poland, United States – Remote

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💵 $110k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 1%

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Logo of SGS

SGS

10,000+ employees

Founded 1878

💼 Consulting

🏥 Healthcare

🍽️ Food & Beverage

Consulting • Healthcare • Food & Beverage

SGS is the world's leading Testing, Inspection, and Certification (TIC) company, providing a comprehensive range of services designed to assure quality and integrity across various sectors. SGS is focused on sustainability, offering climate action services and an all-encompassing ESG portfolio under its IMPACT NOW suite. The company has ambitious targets for growth by 2027, driven by its strategy to address global megatrends. SGS operates globally, providing business assurance, connectivity and products, digital trust, health and nutrition, and solutions for industries and the environment.

📋 Description

• Develop and execute integrated marketing strategies driving awareness, demand, and commercial growth for SGS testing services • Build targeted B2B campaigns for major brands, manufacturers, retailers, and indie brands • Partner with Business Line leaders, lab operations, sales, and global marketing • Create multichannel marketing plans using digital, social, events, email, paid media, and industry partnerships • Write, edit, and produce marketing content including capability sheets, case studies, landing pages, social content, email campaigns, recruitment ads, and promotional materials • Develop B2B messaging translating technical testing capabilities into clear value propositions • Create B2C content attracting consumer panelists and communicating the value, safety, and experience of product testing • Manage and optimize websites, landing pages, social media, and email platforms • Maintain editorial calendars and consistent marketing activity • Execute B2B lead-generation and brand-visibility campaigns • Develop B2C recruitment campaigns using paid social, local outreach, community partnerships, and targeted digital advertising • Support product launches, claims testing promotions, seasonal campaigns, and industry events • Track campaign performance, lead generation, recruitment metrics, and digital engagement; refine strategy to improve ROI

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field. Required • Advanced degree or certifications in digital marketing. Preferred • Proven ability to develop and execute integrated marketing strategies supporting commercial growth, customer acquisition, and brand visibility across B2B and B2C audiences • Demonstrated experience creating high-quality marketing content across multiple formats • Hands-on experience with email automation, paid and organic social, SEO/SEM, landing pages, and CRM platforms • Strong cross-functional collaboration with Sales, Operations, Laboratory/Technical teams, Regulatory, and global marketing partners • Ability to translate complex scientific or technical information into clear, compelling, customer-friendly marketing narratives • Strong understanding of claims substantiation, regulatory considerations, and industry trends within cosmetics and personal care • Experience measuring marketing performance using analytics, dashboards, engagement metrics, and ROI tracking • Strong project management skills managing multiple campaigns, deadlines, stakeholders, and priorities • Experience supporting trade shows, conferences, and industry events • Familiarity with global or matrixed organizations and adapting messaging for regional and global audiences

🏖️ Benefits

• Medical, dental and vision insurance • Life insurance • Employee assistance programs • 401(k) with company match (immediate vesting upon enrollment) • Online training courses • Virtual and classroom development experiences • Tuition reimbursement program • Paid-time off • Family leave

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