Marketing Manager

🔥 57 minutes ago

🌐 Poland, United States – Remote

🇵🇱 Poland – Remote 🇺🇸 United States – Remote

💵 $110k - $120k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SGS

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1878

💼 Consulting

🏥 Healthcare

🍽️ Food & Beverage

Consulting • Healthcare • Food & Beverage

SGS is the world's leading Testing, Inspection, and Certification (TIC) company, providing a comprehensive range of services designed to assure quality and integrity across various sectors. SGS is focused on sustainability, offering climate action services and an all-encompassing ESG portfolio under its IMPACT NOW suite. The company has ambitious targets for growth by 2027, driven by its strategy to address global megatrends. SGS operates globally, providing business assurance, connectivity and products, digital trust, health and nutrition, and solutions for industries and the environment.

📋 Description

• Develop and execute integrated marketing strategies driving awareness, demand, and commercial growth for SGS testing services • Build targeted B2B campaigns for brands, manufacturers, retailers, and indie brands • Lead B2C recruitment marketing strategies for consumer testing panelists across three North American locations • Partner with Business Line leaders, lab operations, sales, and global marketing • Create multichannel marketing plans using digital, social, events, email, paid media, and industry partnerships • Write, edit, and produce marketing content including capability sheets, case studies, landing pages, social content, email campaigns, recruitment ads, and promotional materials • Develop B2B messaging translating technical testing capabilities into value propositions • Create B2C content attracting consumer panelists and communicating the value, safety, and experience of product testing • Manage and optimize websites, landing pages, social media, and email platforms • Maintain editorial calendars and consistent marketing activity • Execute B2B lead-generation and brand-visibility campaigns • Develop B2C recruitment campaigns using paid social, local outreach, community partnerships, and targeted digital advertising • Support product launches, claims testing promotions, seasonal campaigns, and industry events • Develop sales enablement tools, presentations, and messaging frameworks for beauty and personal care clients • Coordinate SGS presence at trade shows, conferences, and beauty industry events • Track campaign performance, lead generation, recruitment metrics, and digital engagement to improve ROI

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field • 10+ years of experience in marketing, product marketing, brand management, or category marketing within the cosmetics, personal care, beauty, or consumer goods sectors • Proven ability to develop and execute integrated marketing strategies supporting commercial growth, customer acquisition, and brand visibility across B2B and B2C audiences • Demonstrated experience creating marketing content across product sheets, case studies, digital campaigns, social content, sales enablement materials, trade show assets, and customer presentations • Hands-on experience with email automation, paid and organic social, SEO/SEM, landing pages, and CRM platforms • Strong cross-functional collaboration experience with Sales, Operations, Laboratory/Technical teams, Regulatory, and global marketing partners • Experience supporting B2B campaigns targeting beauty brands, contract manufacturers, ingredient suppliers, and R&D teams; testing, formulation, or product development experience preferred • Experience supporting B2C recruitment campaigns for consumer testing panels preferred • Ability to translate complex scientific or technical information into clear, compelling, customer-friendly marketing narratives • Strong understanding of claims substantiation, regulatory considerations, and cosmetics and personal care industry trends • Experience measuring marketing performance using analytics, dashboards, engagement metrics, and ROI tracking • Strong project management skills in a fast-paced, matrixed environment • Experience supporting trade shows, conferences, and industry events • Familiarity with global or matrixed organizations and adapting messaging for regional and global audiences • Advanced degree or certifications in digital marketing preferred

🏖️ Benefits

• Medical, dental and vision insurance • Life insurance • Employee assistance programs • 401(k) with company match • Immediate vesting upon enrollment • Online training courses • Virtual and classroom development experiences • Tuition reimbursement program • Paid time off • Family leave