Demand Generation Manager

Job not on LinkedIn

🕒 February 26

🧀 Wisconsin – Remote

🧀 Wisconsin – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Sift Healthcare

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

⚕️ Healthcare Insurance

☁️ SaaS

🤖 Artificial Intelligence

💰 $9M Series A on 2022-07

Healthcare Insurance • SaaS • Artificial Intelligence

Sift Healthcare is a data-driven platform that enables healthcare organizations to optimize their revenue cycle by leveraging payments data for improved financial performance. The company provides comprehensive solutions for denials management, payer reimbursement, and patient payments through integrated intelligence and machine learning. Sift Healthcare equips providers with actionable insights to protect receivables, accelerate cash flow, and enhance patient financial engagement.

📋 Description

• Work with sales and marketing to plan, execute, and optimize demand generation campaigns across paid, organic, and owned channels to drive qualified leads and pipeline • Partner closely with sales and product to align campaigns with ICPs, buyer personas, and revenue goals • Own top-of-funnel and mid-funnel programs, including paid search, paid social, email marketing, and content syndication • Build, manage, and optimize lead nurturing programs to improve conversion rates across the funnel • Configure dashboards to measure campaign performance, report on KPIs (MQLs, SQLs, pipeline contribution, etc.), and make informed decisions • Support other marketing initiatives and product launches with targeted campaigns and messaging • Maintain clean data practices and ensure accurate lead tracking and attribution in Hubspot • Document processes and keep campaign assets organized so programs are repeatable and scalable • Stay current on demand generation best practices, emerging channels, and industry trends

🎯 Requirements

• 5+ years in B2B SaaS in marketing, demand generation, growth, or adjacent roles (startup experience a plus) • Proven track record of creating and executing successful multi-channel campaigns that drive measurable pipeline growth • Hands-on experience building and executing campaigns in marketing and/or sales engagement tools • Comfortable operating autonomously in a face-paced environment; ability to juggle multiple campaigns simultaneously • Hands-on experience with marketing automation platforms (Hubspot); creating working with lists, filters, basic logic, and spreadsheets • Detail-oriented on execution: QA of links, forms, workflows, routing, and reporting setup • Self-starter mentality with a growth mindset and willingness to experiment • Platform experience: Hubspot (specifically CRM and marketing automation functionality), LLM assistants (Claude and ChatGPT), demand generation and buyer intent platforms such as Clay, Apollo, ZoomInfo, paid media (Google ads, LinkedIn ads, etc.) • Light graphic design experience preferred, experience with easy Canva, Figma or Adobe suite is helpful.

🏖️ Benefits

• Compensation will be based on skills, experience, and performance.