Director of Growth Marketing

🕒 February 25

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Logo of SkinSpirit

SkinSpirit

201 - 500 employees

Founded 2003

💄 Beauty

🧘 Wellness

💰 Private equity on 2022-11

Beauty • Wellness

<SkinSpirit> is a national chain of medical aesthetic clinics offering physician-led cosmetic and skin health services. They provide injectables (Botox, Dysport, dermal fillers), laser and light therapies, body contouring (CoolSculpting, CoolTone), facials, peels, microneedling, and medical-grade skincare products and retail across 50+ locations, emphasizing trained medical professionals, safety, and visible results.

📋 Description

• Lead SkinSpirit’s paid media strategy across current and emerging platforms, ensuring strong new client acquisition and efficient cost management • Oversee paid media budgeting, including forecasting and spend optimization to maximize ROI • Lead SkinSpirit’s website strategy and performance – including roadmap prioritization, site functionality, SEO strategy, landing page development, and CRO • Translate complex performance data into clear, actionable dashboards and recommendations that influence strategy, creative development, channel investments, and experimentation priorities • Evaluate and test emerging platforms, formats and measurement frameworks to unlock new growth opportunities and expand reach • Lead, mentor, and elevate an internal team of three while overseeing agency partners across paid media, SEO, and analytics • Drive the exploration and integration of AI tools and automation to enhance speed, insight generation, creative iteration, and operational efficiency across the digital team

🎯 Requirements

• 7+ years of experience in digital marketing or performance marketing roles, with a track record of driving growth in a DTC environment • Deep expertise across core paid media channels, including Meta, TikTok, and Google • Strong analytical skills with the ability to interpret performance data, market insights, and audience trends to guide strategy • Experience leading web performance and CRM/lifecycle strategy in a multi-location context • Ability to set long-term vision and dive into the details to support the team in execution • Excellent communication and collaboration skills; proven ability to influence cross-functional partners and present to senior leaders • Deep curiosity and a passion for staying current on digital trends, emerging technologies, and changing platform dynamics • Bachelor’s degree required

🏖️ Benefits

• generous employee discounts • Friends & Family discounts • beautiful working environment with a stellar team • paid holidays • 401k plan with a company match program • Medical insurance • Vision insurance • Dental insurance

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