Account Strategist, Senior Living

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September 30

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SmartBug Media

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B2B • SaaS • Marketing

SmartBug Media is a full-service digital marketing agency specializing in leveraging the HubSpot platform to help businesses grow. They offer a range of services including HubSpot onboarding, marketing, sales, service, content, commerce, and operations hubs. SmartBug Media assists clients across various industries like healthcare, education, manufacturing, and SaaS with demand generation, revenue operations, paid media, web services, sales enablement, and customer success strategies. They focus on increasing marketing and sales effectiveness through proven strategies, automation, and hands-on training. Their accolades as a highly decorated HubSpot digital agency underscore their commitment to creating scalable solutions for predictable, resilient growth.

51 - 200 employees

Founded 2013

🤝 B2B

☁️ SaaS

📋 Description

• Report to the Senior Director of Account Strategy and act as the strategic account lead, primarily focused on the senior living industry. • Work with client executives to define goals and develop strategies that will achieve them. • Translate customer goals and needs into strategic plans that span the customer lifecycle and hand plans to specialty strategist teams for implementation. • Monitor performance and client health; be the face of SmartBug and primary client point of contact. • Build and maintain strong relationships with clients; interact with C-Suite executives. • Lead discovery and onboarding for new clients; understand client goals, objectives and challenges. • Create top-level strategies and drive strategy with clients while partnering with specialty teams for execution. • Address client feedback and concerns promptly and ensure clients view SmartBug as an indispensable partner. • Deliver consistent, world-class quality across marketing, sales, customer success, and operations strategies. • Identify opportunities to expand retainer scope; provide scoping, quotes and strategic direction for implementation. • Develop demand generation, sales and CRM, and customer success strategies including lead nurturing, inbound marketing, account-based marketing, paid media, and HubSpot features. • Work with technologists to optimize clients’ HubSpot instances and with creatives to support sales processes. • Regularly assess and report on impact and ROI; provide monthly reports, quarterly business reviews, and strategic recommendations. • Directly manage and develop 1-2 account specialists and lead cross-functional teams of digital strategy professionals. • Monitor and manage campaign budgets and scope; track and meet effective billing rate (EBR) goals and ensure quality delivery.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. • Minimum of 6 years of experience in digital strategy. • Minimum of 5 years of experience in the Senior Living industry. • Proven experience with HubSpot and a deep understanding of the HubSpot ecosystem and CMS. • Proven experience with WelcomeHome CRM. • Proven ability to lead and direct a team of professionals working on client accounts. • Experience in setting and achieving annual and quarterly goals for clients. • Demonstrated ability to build and maintain a positive and productive team spirit. • Ability to deliver constructive and sometimes tough feedback to clients and internal SmartBug departments. • Strong interpersonal skills and the ability to inspire and motivate a team. • Demonstrated ability to ensure high client satisfaction, retention, and achieving sales, marketing, and ROI goals without sacrificing client goals and adhering to SmartBug values. • Exceptional communication and presentation skills. • High level of organization, attention to detail, and the ability to manage multiple priorities. • Strong problem-solving capabilities and the ability to navigate complex challenges. • High level of integrity, work ethic, and professionalism. • Passion for client success and a commitment to delivering outstanding results • Experience working remotely in similar roles is strongly preferred. • HubSpot essential certifications.

🏖️ Benefits

• Annual Salary between $80,000 - $95,000 DOE • Health insurance with company contribution • Paid maternity and paternity leave • Paid vacation • Paid time off • Winter Closure from December 25th - January 1st 2026 • 4-week paid sabbatical every 5 years of employment • Monthly remote work allowance • 401(k) with employer matching • Flexible spending plan • Company-funded short-term disability and life insurance • Long-term disability • Training budget • The flexibility of working remotely • MacBook Air issued to you at time of hire