Director of Business Development

🕒 February 16

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Logo of SmartBug Media

SmartBug Media

51 - 200 employees

Founded 2013

🤝 B2B

☁️ SaaS

B2B • SaaS • Marketing

SmartBug Media is a full-service digital marketing agency specializing in leveraging the HubSpot platform to help businesses grow. They offer a range of services including HubSpot onboarding, marketing, sales, service, content, commerce, and operations hubs. SmartBug Media assists clients across various industries like healthcare, education, manufacturing, and SaaS with demand generation, revenue operations, paid media, web services, sales enablement, and customer success strategies. They focus on increasing marketing and sales effectiveness through proven strategies, automation, and hands-on training. Their accolades as a highly decorated HubSpot digital agency underscore their commitment to creating scalable solutions for predictable, resilient growth.

📋 Description

• Develop and execute an annual Business Development roadmap focused on untapped verticals and geographic expansion. • Identify and cultivate high-level strategic partnerships (channel partners, affiliates, and co-marketing alliances) to create new lead-gen flywheels. • Perform competitive analysis to ensure our pricing and service models remain the "provider of choice" in the enterprise space. • Lead the full sales cycle for target accounts, from initial strategic positioning to final contract negotiation and closing. • Orchestrate multi-departmental responses to RFPs and RFIs, ensuring technical and financial alignment. • Navigate complex procurement and legal hurdles to secure long-term service agreements and master contracts. • Maintain a robust pipeline of qualified opportunities, ensuring accurate forecasting and CRM hygiene within HubSpot. • Collaborate with Marketing to refine Account Based Marketing (ABM) strategies for high-value targets. • Act as a mentor and escalation point for the BDR team to help unstick complex deals in the mid-funnel. • Define key performance indicators (KPIs) and utilize analytics tools to track and measure campaign effectiveness. • Prepare detailed performance reports, providing actionable insights and recommendations for optimization. • Manage automation for lead nurturing. • Demonstrated self-awareness, empathy, and the ability to navigate interpersonal dynamics, including effective conflict resolution. • Mentor and coach team members, empower staff, provide ongoing feedback, and foster a collaborative, high-performing team environment. • Take responsibility for team outcomes (both successes and failures), holding yourself and team members accountable for commitments. • Provide ongoing guidance, support, and opportunities for team members to enhance their skills, build new competencies, and progress in their careers. • Set clear performance standards, monitoring progress, providing regular feedback and coaching, and addressing performance gaps.

🎯 Requirements

• 5+ years of B2B sales/business development experience. • Demonstrable history of closing deals and exceeding quotas. • Deep understanding of agency services and the HubSpot ecosystem. • Expert-level skills in contract negotiation, financial modeling for deals, and multi-stakeholder management. • Advanced proficiency in HubSpot, LinkedIn Sales Navigator, and intent tools. • Elite presentation skills; ability to simplify complex technical solutions into compelling business outcomes.

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