Senior Product Manager

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Sobi - Swedish Orphan Biovitrum AB (publ)

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1991

🏥 Healthcare

🧬 Biotechnology

💊 Pharmaceuticals

Healthcare • Biotechnology • Pharmaceuticals

Sobi - Swedish Orphan Biovitrum AB (publ) is a global leader in providing innovative treatments for people with rare diseases. Specializing in therapeutic areas such as haematology and immunology, Sobi is committed to improving patient access to medicines for rare and debilitating conditions. With a strong R&D pipeline, the company is actively pursuing new therapies and collaborating globally to transform patient care in areas such as haemophilia and immune thrombocytopenia. Sobi also engages in extensive sustainability and humanitarian aid programs, demonstrating a firm commitment to patient-centric care and societal contributions.

📋 Description

• Develop Sobi’s presence and recognition as a credible partner in Poland • Develop relationships with key opinion leaders and deliver agreed outcomes with the partner company • Localize global brand marketing strategy and implement programs, including digital initiatives • Analyze market dynamics, patient/caregiver journeys, and customer and market insights • Collaborate cross-functionally with Medical, Pricing, Patient Advocacy, HQ, and other internal stakeholders • Establish relationships with KOLs, relevant organizations, Brand Champions, KAMs, and other stakeholders • Manage external agencies supporting brand and disease messaging and promotional materials • Track performance and identify opportunities to better meet customer needs • Represent Poland’s needs to the global marketing team and support successful launches • Adapt and conduct local Commercial Models for assigned brands • Prepare and adapt marketing strategies and materials, including briefs, production, MLR/Promo Mats/Veeva, distribution, and team training • Develop omnichannel commercial activity plans • Lead the local cross-functional team without direct reporting lines • Plan and manage product OPEX budgets and monitor KPIs/ROI • Spend 20% of work time in the field supporting business activities and managing stakeholder relationships • Participate in local and international congresses and report field activity data in CRM • Participate in HQ project groups and support global and local business plans • Provide feedback on local market requirements and competitor activities • Contribute to product planning and report to CL and management • Participate in regular teleconferences and meetings

🎯 Requirements

• University degree level education • 5+ years of product management experience in pharma marketing, ideally in rare diseases • Commercial experience for innovative products preferred • Pre-launch and launch experience in the innovative pharma market and/or experience in analytics, market research, or digital marketing • Sales experience is a plus • Leadership, effective communication, and team-working skills • High ownership and agility to learn new things • Problem-solving and critical-thinking skills with an analytical mindset • In-depth knowledge of national healthcare systems and practices • Proficiency with Excel, Word, PowerPoint, and Outlook • Effective oral and written business-level English skills • Fluent Polish • Data-analysis experience, including sell-in/sell-out and insight generation • Calendar and product OPEX budget-management experience • Multi-stakeholder project-management experience, delivering on time and within budget • Flexibility and ability to manage change in an uncertain environment • Key-customer relationship-management, management, and negotiation skills • Ability to identify and analyze business opportunities • Category B driving licence • Proactive, courageous, positive, result-driven, determined, curious, cooperative, trustworthy, and ethically minded