Market Intelligence Analyst

Job not on LinkedIn

🔥 14 hours ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🕵️ Threat Intelligence Specialist

👻 Ghost score 10%

infoinfo

🗣️🇧🇷🇵🇹 Portuguese Required

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Logo of Softplan

Softplan

1001 - 5000 employees

Founded 1990

🏗️ Construction

🏥 Healthcare

💰 Debt Financing on 2022-10

Software • Construction • Healthcare

Softplan is a technology company that specializes in developing software solutions for various industries, including construction, healthcare, and government. Their primary focus is on building innovative solutions that streamline processes and improve efficiency for their clients. They are known for their commitment to providing high-quality service and support.

📋 Description

• Monitor competitors, including positioning, pricing, launches, and institutional activities • Produce regular battlecard, competitive analysis, and trend reports across Softplan’s operating territories • Track macroeconomic and regulatory indicators that impact the market, including public tenders, public policies, and developments in the government technology market • Develop market research questions for the Product team, translating business hypotheses into objective, testable research questions • Support Product teams in roadmap development and discovery through market evidence, benchmarks, and opportunity analysis • Participate in Product rituals, such as discovery and prioritization, representing the market and competitive perspective • Lead qualitative research in partnership with the Customer Success (CS) team, defining interview guides, hypotheses, and analysis criteria • Consolidate learnings from CS into market insights, identifying patterns related to churn, expansion, objections, and perceived value • Establish a recurring customer listening process to inform Marketing, Product, and Sales • Establish a recurring listening process with the Marketing, Product, and Sales teams and incorporate the information into strategic reports • Translate quantitative and qualitative data into narratives and recommendations for leadership • Support the development of positioning, key messages, and sales arguments based on market evidence • Contribute market data to executive presentations

🎯 Requirements

• Strong experience in market intelligence, research, product marketing, or related fields • Experience with qualitative research methodologies, including interview guides, interviews, and thematic analysis • Experience with quantitative research methodologies, including surveys and dashboards • Experience in B2B or B2G environments is a plus • Ability to work effectively across technical Product teams, Customer Success relationship teams, and Marketing/Sales business teams • Structured thinking • Analytical curiosity • Executive communication skills and the ability to synthesize complex data into clear recommendations

🏖️ Benefits

• Meal or food allowance • Health and dental insurance • Home office allowance • Profit-Sharing and Results-Based Bonus Program • Setup Kit voucher • Life insurance • Birthday day off • Health and wellness promotion program • Partnerships and discounts • Diversity and inclusion support

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