Senior Manager, Influencer and Partnerships

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So Good So You

WebsiteLinkedInAll Job Openings

51 - 200 employees

🧘 Wellness

🛍️ eCommerce

Wellness • eCommerce

So Good So You is a company specializing in organic, cold-pressed juice shots designed to support various health functions such as immunity, energy, digestion, and mood enhancement. Their products are crafted with sustainability in mind, using nutrient-dense superfoods and certified organic ingredients. So Good So You is committed to creating environmentally friendly products, utilizing 100% renewable energy and recyclable packaging. The company prides itself on its mission to contribute positively both to the health of its customers and the planet.

📋 Description

• Collaborate closely with external creative agencies, So Good So You’s Brand Manager, and Social team to execute and evolve influencer initiatives to be fully integrated, 360° marketing initiatives. • Lead strategy for evergreen seeding programs as well as seasonal mailer programs, ensuring an elevated influencer experience. • Partner with the Social team to ensure tracking of content and consistency of communications with influencer partners. • Own the organization and reporting of influencer relationships, ensuring accurate records. • Lead the paid influencer marketing program including sourcing, negotiating, contracting, briefing, and executing influencer campaigns. • Manage the influencer budget, ensuring effective allocation of resources to maximize results. • Monthly internal reporting, providing both organic and paid insights of influencer activity and landscape. • Manage contractors and agency partners who may support influencer execution ensuring quality and brand alignment. • Lead the brand partnerships function with confidence and autonomy by bringing your own framework, process, and point of view to how we identify, pursue, and advocate for the right opportunities. • Draw on your own existing network and category knowledge to build a pipeline of co-marketing partnerships with aligned wellness, fitness, lifestyle, and media brands. • Own partnerships end-to-end from initial outreach and pitch through negotiation, contracting, campaign execution, and reporting. • Develop and maintain a strategic partnership pipeline, managing relationships with intention to maximize long-term brand equity and awareness. • Collaborate cross-functionally with Brand, Social, and Retail teams to ensure partnerships are integrated into broader marketing initiatives. • Establish KPIs, reporting frameworks, and learnings to continuously optimize the partnership program. • Stay ahead of cultural trends and emerging partnership models that could unlock new, creative opportunities for So Good So You.

🎯 Requirements

• 5-7+ years of experience working in influencer, brand partnerships, or integrated marketing ideally within CPG, nutrition, or wellness industries. • Proven ability to lead and scale influencer marketing programs, including paid and organic strategies. • Hands-on experience owning brand partnerships end-to-end. You’ve identified opportunities, led outreach, negotiated terms, and seen campaigns from execution through measurement. • Experience building or launching a partnerships function, or clear examples of owning new programs with minimal structure. • Deep knowledge of trends, creator economy dynamics, and platform algorithms. • Familiarity with influencer platforms/tools (i.e., CreatorIQ, Aspire, GRIN, Sprout Social, etc). • Strong negotiation skills with experience in contract management for both influencer and partnership agreements. • Demonstrated experience managing contractors, agencies, or vendor relationships. • Experience defining and tracking partnership KPIs including reach, engagement, co-brand conversion, and earned media value and the ability to translate those metrics into clear business impact and ROI storytelling. • Excellent relationship-building and communication skills. • Bachelor's degree in Marketing, Communications, or a similar field.

🏖️ Benefits

• Health, dental, and vision insurance • 401k • Paid time off (PTO) and holidays • Short Term Disability, Long Term Disability, Life Insurance and AD&D, Primary and Secondary Caregiver Leave • Hired candidates may be eligible to receive additional compensation in the form of annual bonus