Senior Paid Media & Outreach Specialist – Google Ads, Meta Ads, LinkedIn Ads

🔥 14 hours ago

🇿🇦 South Africa – Remote

💵 R1.8k - R2.3k / month

⏳ Contract/Temporary

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Solvi Digital

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

💼 Consulting

🏭 Manufacturing

📦 Logistics

Consulting • Manufacturing • Logistics

Solvi Digital is a UK-based digital marketing agency that specialises in B2B industrial marketing for manufacturers, distributors and engineering, construction, logistics and utilities firms. The agency provides outcome-focused services including marketing strategy, branding and identity, website strategy/design/development, SEO, PPC/paid advertising, social media management (especially LinkedIn), email marketing, and industrial videography & photography to generate qualified leads, build authority and increase sales for industrial brands.

📋 Description

• Plan, build, and manage B2B lead generation campaigns across Google Ads, Meta, and LinkedIn for UK industrial and manufacturing clients • Own campaign strategy, including keyword research, audience targeting, ad copy, bid management, and ongoing optimisation • Build Meta funnels, including Instant Form campaigns optimised for lead quality over volume • Advise clients and the internal team on campaign approaches for different budgets • Work with the in-house design team to brief landing-page positioning and offer structure • Set up automated lead-notification workflows via Zapier or Make from form submissions to clients • Produce insight-led reports using Claude and other tools, translating data into strategy • Manage a small number of LinkedIn Ads accounts alongside Meta • Monitor campaigns daily, identify problems quickly, and act without prompting • Own cold email outreach operations, including strategy, infrastructure, deliverability, copywriting, personalisation, and segmentation

🎯 Requirements

• 5+ years of hands-on paid media management experience — Google Ads is essential; Meta Ads and LinkedIn Ads required • Proven track record running B2B lead generation campaigns, specifically for the UK market • Some e-commerce campaign experience is a bonus, but B2B lead gen is the 90% focus • Solid cold email experience including full infrastructure setup and management — domain health, mailbox warm-up, deliverability monitoring • Hands-on experience using Instantly as an outreach platform (or comparable and willing to adapt fast) • Ability to independently develop cold email strategy: value propositions, offer angles, personalisation at scale, and list segmentation • Strong cold email copywriting skills — persuasive, relevant, tailored to niche audiences • Comfortable working with complex industrial and manufacturing clients; you pick up sector context quickly and don't need briefing on every concept • Experience building automated lead notification workflows using Zapier or Make • Confident using Claude or equivalent AI tools for reporting, analysis, and output • Excellent reporting skills — you tell a clear story with data and make strategic recommendations • Consultant mindset — you advise on the best approach given the brief and budget, not just execute instructions • Strong communicator, highly self-managed, and reliable in a remote setup • Based in South Africa

🏖️ Benefits

• Fully remote role working with a specialist UK B2B agency • Direct access to the senior team - no management layers or bureaucracy • Varied client portfolio across industrial, manufacturing, and commercial sectors • Consistent, long-term engagement with room to grow as the agency grows • Flexible working with UK time zone alignment where needed