Director of Marketing

Job not on LinkedIn

🕒 March 18

🐊 Florida – Remote

🐊 Florida – Remote

💵 $120k - $150k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Speed Shift Media

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

🤝 B2B

☁️ SaaS

B2B • SaaS

Speed Shift Media is a company that provides an inventory marketing platform and managed services for automotive dealers, OEMs, agencies, and publishers. Their platform uses vehicle-level performance insights and live market data to drive targeted vehicle-detail-page (VDP) traffic, optimize inventory marketing and remarketing, and ensure co-op compliance. They offer scalable campaign management, local and national program automation, and specialist support to increase turn and reduce lost sales opportunities.

📋 Description

• Build and execute a marketing strategy that consistently generates sales-accepted inbound SQLs. • Create a repeatable campaign cadence across website, email, content, paid, SEO, webinars, and partnerships. • Align tightly with Sales on ICP, messaging, lead definitions, and handoff process. • Continuously improve conversion performance across the funnel (site/landing pages through lead-to-SQL). • Define quarterly priorities, campaigns, and channel mix tied to growth goals. • Run inbound programs across content, email, SEO, paid, retargeting, webinars, and partnerships. • Improve website and landing page conversion rates and lead-to-SQL performance. • Deliver educational, market-facing presentations and represent VIN IQ at events and partner meetings. • Own content priorities and outcomes, leveraging internal SMEs and outsourced creative support. • Build reporting that shows what’s working, what’s not, and where to reallocate effort and budget.

🎯 Requirements

• 7+ years in B2B marketing with meaningful ownership of demand generation and pipeline outcomes. • Proven ability to generate inbound demand with sales-accepted SQL targets (not just awareness). • Strong presenter and communicator; comfortable representing the company publicly. • Deep familiarity with automotive retail, agency, and related partner channels. • Strong industry relationships and the ability to translate them into visibility and demand. • Practical, data-driven operator with strong campaign judgment and execution.