Associate National Account Manager

9 hours ago

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Stanley Black & Decker, Inc.

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Manufacturing • Hardware • Industrial Solutions

Stanley Black & Decker, Inc. is a leading global provider of tools, outdoor products, and industrial solutions. Known for its iconic brands such as DEWALT, CRAFTSMAN, and Stanley, the company offers a wide range of tools and solutions for various industries, including engineered fastening and manufacturing technologies. Headquartered in New Britain, Connecticut, Stanley Black & Decker is committed to innovation, sustainability, and empowering people through its community initiatives. The company plays a significant role in the skilled trades sector, focusing on upskilling and inclusive culture, aiming for a positive impact on both the planet and its people.

10,000+ employees

Founded 1843

🔧 Hardware

💰 Post-IPO Debt on 2023-03

📋 Description

• Reporting into the Sr. Project & Operations Manager this role will work closely with the Sales Enablement Team and our National Account Managers on Amazon and Marketplace businesses. • This role ensures that all PDPs, A+ content, Brand Store pages, and digital assets are accurate, compelling, and aligned with brand and business objectives. • Identify and execute cross-sell/merchandising enhancement opportunities on customer PDPs to improve search relevance, click through rate, and conversion. • Review online messaging and tactics to ensure they comply with overall channel and brand strategy. • Making recommendations on improvements for a better online shopper experience. • Own and manage the Amazon product catalog, ensuring data accuracy, compliance, and timely updates. • Execute the creation of new PDPs (NPD) and optimizing existing catalog with ecommerce-forward content including product descriptions, images, videos, bullet points, and technical documents. • Support new item setup and VINE enrollment, ensuring launch readiness for all new products. • Own and execute updates/changes/additions to Amazon Brand Store pages, ensuring alignment with marketing campaigns, sales promotions, and brand positioning. • Collaborate cross-functionally with Shopper Marketing, Performance Marketing, and Creative teams to prioritize new content initiatives based on sales impact and business goals. • Execute and measure A/B content tests in partnership with Analytics team that will impact future optimizations made to PDPs. • Work in collaboration with the Sales Directors and National Account Managers to achieve team targets and execute product launches and training. • Maintain relationships with Amazon Vendor Central contacts and manage tickets or cases related to catalog health. • Create and communicate performance and key metric scorecards for various internal and external presentations. • Work with cross-functional partners including SBD Operations, Channel, Product, Brand Marketing, Merchandising, Licensing, and other Commercial Teams to maximize growth and revenue within the channel. • Continuously evolve and understand the online competitive landscape in order to secure target channel position.

🎯 Requirements

• BS in Marketing, Business, Sales, eCommerce, Digital, or related experience • 3-5 years of eCommerce content management, merchandising, or digital marketing experience • Understanding of Amazon retail ecosystems, including PDP structure, A+ content, and Brand Store executions • Experience using Amazon Vendor Central or Seller Central is preferred • Experience with PIM systems such as Salsify or Syndigo, and familiarity with asset management workflows • Strong entrepreneurial spirit with an eagerness to meet and exceed goals and targets • Excellent project management and cross-functional collaboration skills, with the ability to juggle multiple priorities and deadlines. • Well-developed analytical skills and great attention to detail • Experience with Power BI, Amazon Retail Analytics, Helium 10, etc. to track content performance is a plus • Demonstrated success in problem solving with creative outcomes • Assertive, organized and strong follow-through.

🏖️ Benefits

• Competitive salary • Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement. • Discounts on Stanley Black & Decker tools and other partner programs.