Gamification Product Lead

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Stay Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

📣 Marketing

💼 Consulting

🤝 B2B

Marketing • Consulting • B2B

Stay Group is a digital services firm based in Kyiv, Ukraine. Stay Group provides a mix of digital and affiliate marketing, software development, customer care, data analysis, and IT consulting services. The company emphasizes scalable software solutions and analytics-driven marketing, and lists a modern tech stack (Vue. js, Node. js, PostgreSQL, BigQuery, Redis, Kafka, Docker, AWS, Cloudflare, Tableau). Stay Group appears to operate as a service provider for other businesses and promotes career opportunities in marketing, tech, and customer-facing roles.

📋 Description

• Own the gamification direction across multiple brands and GEOs • Design, launch and optimise gamification mechanics based on business and product goals • Build and maintain a gamification and LiveOps calendar aligned with acquisition and retention strategies • Develop and improve tournaments, missions, challenges, lotteries, loyalty programmes, prize drops, wheels and loot boxes • Adapt mechanics, prize structures, thresholds and campaign cadence to specific GEOs • Analyse gamification performance from launch through post-campaign evaluation • Measure incremental impact using control/holdout groups • Analyse activation, engagement, retention and revenue impact • Evaluate bonus cost and ROI for each mechanic • Optimise, redesign or stop underperforming mechanics using data • Build and maintain gamification dashboards, reporting and measurement frameworks • Design and run A/B tests with experimentation and Analytics teams • Collaborate with Product, Analytics, CRM, Retention, Casino, Sportsbook, VIP and Engineering teams • Translate business and player needs into clear, prioritised product requirements • Establish configuration, quality and post-campaign analysis standards • Document best practices, processes and configuration requirements • Build a prioritised roadmap of gamification platform improvements • Align gamification activities across brands and acquisition, CRM and retention campaigns

🎯 Requirements

• 3+ years of experience in Gamification, LiveOps, CRM, Retention or Product roles within iGaming • Hands-on experience designing, configuring and launching casino and/or sportsbook mechanics • Experience with tournaments, missions, challenges, lotteries and prize draws, loyalty programmes, prize drops, wheels and loot boxes • Strong understanding of bonus structures, wagering requirements, tournament logic, loyalty progression, gamification psychology, player engagement and retention mechanics • Experience with Smartico, Optimove Gamify, Fast Track or a comparable gamification/CRM platform • Strong analytical skills and ability to independently evaluate gamification performance and ROI • Experience measuring incremental impact using control/holdout groups • Experience owning campaigns end-to-end from concept and configuration through launch, analysis and optimisation • Strong understanding of iGaming product and business metrics • Ability to work cross-functionally with Product, Analytics, CRM, Retention, Casino, Sportsbook and Engineering teams • Ability to translate business and player needs into clear product requirements • English — Intermediate+ • Experience running A/B tests on promotional mechanics and engagement campaigns is nice to have • Experience working across multiple brands and GEOs is nice to have • Knowledge of Tier 1 player behaviour and market specifics is nice to have • Experience with sportsbook bonus and cross-sell mechanics is nice to have • Experience working directly with casino game providers is nice to have • Experience building or improving gamification products or platforms is nice to have • Experience establishing gamification standards, processes and reporting from scratch is nice to have

🏖️ Benefits

• Freedom to choose where to work: work from anywhere in the world with the freedom of remote options. • Flexible working hours • Corporate English speaking club with regular practice and expert guidance • Friendly environment and strong corporate culture • Comfortable working conditions and tools/space to excel • Career advancement opportunities