Product Marketing Manager – Crypto

🕒 April 7

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Sumsub

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

📋 Compliance

☁️ SaaS

🤝 B2B

💰 $30M Series B - Sumsub on 2022-12

Compliance • SaaS • B2B

Sumsub is a compliance-focused technology company that provides SaaS solutions for transaction monitoring, product compliance, and related operational and pre-sales support to businesses. The company appears to operate an online platform with roles across operations, legal/compliance, and technical support, and targets other businesses with its services and tools.

📋 Description

• Performing client research to understand key consumer segments and define opportunities. • Defining go-to-market strategies for existing offerings and new product launches and streamlining the announcement process. • Developing product positioning, value propositions, and messaging that resonates with our target audience and differentiates our products in the market. • Planning, creating concepts, executing, and analyzing the effectiveness of omnichannel marketing campaigns. • Creating content strategy and working on marketing materials with the Creative team. • Developing and implementing campaigns that drive feature adoption and increasing product knowledge across customers with the Performance team. • Establishing KPIs for all programs, building results forecasts, and tracking performance to ensure expected business outcomes.

🎯 Requirements

• 5+ years of marketing/product marketing experience in SaaS/B2B companies. • Master’s degree in business, marketing or management, or equivalent working experience. • Advanced written and spoken English. • Experience in launching new products and developing positioning, pricing, sales channels, and promotion strategies. • Experience in market research and customer segmentation. • Experience in managing complex, omnichannel, integrated marketing campaigns. • Strong analytical skills with the ability to make data-driven decisions. • Excellent team communication skills.

🏖️ Benefits

• Remote-first, trust-based culture. • True flexibility with working hours. • Extra time off including birthdays, personal days, and sick days. • Fair and transparent pay. • Growth opportunities with personal development plans and learning opportunities. • Team offsites are fully covered. • Access to necessary tools and hardware.