Google Ads Media Buyer, Growth Strategist

🔥 1 minute ago

🇷🇴 Romania – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

Where this job comes from

Posted on Sweat Pants Agency's careers page ↗Sweat Pants Agency's careers page, not through a job board

First seen by Remote Rocketship 1 minute ago

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Logo of Sweat Pants Agency

Sweat Pants Agency

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC and eCommerce Google Ads accounts end to end • Act as strategist, media buyer, account manager, and direct client point of contact • Manage monthly budgets ranging from $5,000 to well into six figures • Present results, plans, and reasoning directly to clients • Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking • Create Loom walkthroughs of account audits • Manage brand and non-brand campaigns as separate businesses • Analyze incremental performance and attribution using NC-CPA, NC-ROAS, geo holdouts, and organic lift • Manage Merchant Center feeds, product titles, disapprovals, promotions, Shopping, and Performance Max delivery • Audit Google automation, auto-applied recommendations, assets, and sitelinks • Manage tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking • Build landing pages, scripts, reporting, and other tools needed by accounts • Collaborate directly with clients and defend strategic decisions

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrable results involving CPA, ROAS, revenue, and specific optimization changes • Experience with Shopping and Performance Max, not only Search • Fluency across Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native approach; Claude or equivalent already used as a working tool • Ability to build and ship landing pages using Claude or equivalent • Native or near-native English communication skills • Ability to explain thinking clearly, sell ideas, push back on client decisions, and raise problems early • Ability to work US Eastern business hours for client calls • Bonus: experience building or operating a Shopify store or running Meta at spend

🏖️ Benefits

• Real influence over how Google is run across the agency • Work on real brands with real budgets • Aggressive testing and rapid learning • Trust from day one • A lot of autonomy • Fast feedback • Opportunities to grow into senior strategy and take on more responsibility • Remote work and worldwide hiring • Flexible schedule; no time clock, judged on output

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