Google Ads Media Buyer / Growth Strategist

🔥 3 minutes ago

🇺🇦 Ukraine – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

Where this job comes from

Posted on Sweat Pants Agency's careers page ↗Sweat Pants Agency's careers page, not through a job board

First seen by Remote Rocketship 3 minutes ago

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Logo of Sweat Pants Agency

Sweat Pants Agency

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC and eCommerce Google Ads accounts end to end • Serve as strategist, media buyer, and direct client point of contact • Manage monthly budgets from $5,000 to well into six figures • Present results, plans, and reasoning directly to clients • Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking • Create Loom audits for clients • Separate brand and non-brand performance and manage them differently • Analyze PMax branded versus incremental volume • Audit Google's auto-applied recommendations, assets, and sitelinks • Manage Merchant Center hygiene, product titles, disapprovals, promotions, and feed delivery • Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking • Build landing pages, scripts, and reporting solutions • Optimize for NC-CPA and NC-ROAS • Run geo holdouts and evaluate incrementality

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrable results involving CPA, ROAS, revenue, and specific changes made • Experience with Shopping and PMax, not only Search • Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native approach; required use of Claude or equivalent as a working tool • Ability to build and ship landing pages using Claude or equivalent • Native or near-native English communication skills • Ability to explain thinking clearly, sell ideas, push back on client decisions, and proactively raise problems • Ability to work US Eastern business hours for client calls • Bing experience is a nice to have • Experience building or operating a Shopify store is a bonus • Meta advertising experience at spend is a bonus

🏖️ Benefits

• Remote work; can live anywhere and work worldwide • Flexible schedule; no time clock • Autonomy and trust from day one • Fast feedback • Opportunities for professional growth into senior strategy and increased responsibility • Work on real brands with real budgets • Aggressive testing and rapid learning • Influence over how Google is run across the agency

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