Senior Google Ads Buyer, DTC eCommerce

🔥 0 minutes ago

🌐 Serbia, North Macedonia, +3 more countries – Remote

🇷🇸 Serbia – Remote 🇲🇰 North Macedonia – Remote 🇧🇬 Bulgaria – Remote 🇷🇴 Romania – Remote 🇵🇱 Poland – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sweat Pants Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC and eCommerce Google Ads accounts end to end • Act as strategist, buyer, and direct client point of contact • Manage monthly budgets from $5,000 to well into six figures • Present results, plans, and reasoning directly to clients • Audit campaign structure, ad groups, keywords, search terms, negatives, bidding, impression share, feeds, landing pages, audiences, and conversion tracking • Create Loom walkthroughs of account audits • Manage brand and non-brand campaigns as separate businesses • Evaluate and optimize PMax for incremental performance • Audit Google's auto-applied recommendations, assets, and sitelinks • Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, Shopping, and PMax delivery • Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and fix bottlenecks across creative, offers, AOV, landing pages, checkout, and tracking • Build landing pages, scripts, reporting, and other tools needed by accounts • Use attribution methods including NC-CPA, NC-ROAS, geo holdouts, and brand-search tests

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrable results involving CPA, ROAS, revenue, and changes made to achieve them • Experience with Shopping and PMax, specifically—not only Search • Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native; already using Claude or equivalent as a working tool • Ability to build and ship a landing page using Claude or equivalent • Native or near-native English communication skills • Ability to explain thinking clearly, sell ideas, push back with clients, and raise problems early • Ability to work US Eastern business hours for client calls • Bonus: experience building or operating a Shopify store or running Meta at spend • Ability to own strategy, buying, client communication, feeds, tracking, landing pages, scripts, and reporting end to end

🏖️ Benefits

• Real brands with real budgets • Trust and autonomy from day one • Fast feedback • Opportunity to grow into senior strategy • Increased responsibility based on performance • Remote work; work from anywhere • Flexible schedule outside US Eastern business hours • No time clock; judged on output