Paid Media Manager

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Terra

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

B2B • Marketing • Design

Terra is a versatile services company that helps busy teams accomplish their goals through a wide range of digital marketing, design, and strategic services. They specialize in several areas, such as global communications strategy and content marketing for major clients like Airbnb, branding and web development for notable reports like the United Nations' Human Development Report, and digital strategy for B2B clients like Healthline Media. Terra prides itself on providing comprehensive marketing services, including performance marketing, graphic design, and thought leadership. Recognized for its outstanding work in digital media and web design, Terra has received numerous awards, including being a category winner for the Best Annual Report in 2023 and multiple 'Site of the Day' awards. They are a member of the Forbes Business Council since 2018, reflecting their influence and innovation in the industry.

📋 Description

• Own paid media strategy and execution across a portfolio of B2B clients, ensuring campaigns align with client goals and KPIs. • Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms. • Continuously monitor performance and make data-driven optimizations to improve efficiency and results. • Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth. • Manage budgets and pacing to ensure spend is aligned with performance and client expectations. • Build clear, insight-driven reports and presentations that communicate results and next steps to clients. • Partner closely with internal teams across strategy, analytics, and creative to deliver integrated campaigns. • Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup. • Stay current on platform updates, industry trends, and new opportunities, bringing proactive recommendations to clients and the team. • Experiment with AI tools and workflows to streamline recurring tasks like reporting, QA checks, and performance analysis. • Help develop and refine internal systems, templates, and lightweight automation that improve team efficiency over time. • Contribute to a culture of testing, learning, and continuous improvement across the paid media team.

🎯 Requirements

• You have deep experience managing and optimizing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads. • You have agency experience working with B2B clients and understand the nuances of longer sales cycles and lead quality. • You’re confident owning paid media strategy end-to-end across multiple client accounts. • You’re skilled in audience targeting, bid strategy, budget allocation, and A/B testing. • You’re highly analytical and comfortable using performance data (CTR, CVR, CPA) to guide decisions and improve outcomes. • You’re able to manage several clients at once and navigate shifting priorities with strong organization. • You’re a clear communicator who can translate performance into insights and recommendations that clients understand and trust. • You’re experienced in building reporting decks, ideally in Figma, and can clearly showcase impact and value. • You take ownership of your work, operate independently, and proactively seek answers or solutions when needed. • You contribute to team growth by building or improving internal documentation, templates, and processes. • You’re curious about AI and automation, and interested in applying new tools to improve efficiency and campaign performance. • Experience with Demandbase, Reddit, Taboola, or other emerging platforms is a plus.

🏖️ Benefits

• 10 paid holidays per year • Unlimited flexible PTO (includes vacation, sick, and personal days) • 4 Mental Wellness Days per year • Permanent remote work arrangement and a one-time work-from-home stipend • Dedicated budget for professional development • Year-end service recognition payment • Monthly team-building activities and quarterly gifts