Senior SEA & Tracking Manager

🔥 9 minutes ago

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Tomorrow Education Group

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2020

📚 Education

⚡ Energy

Education • Technology • Energy

Tomorrow Education Group is a leading qualification partner for emerging industries, focusing on preparing adults for the challenges of the future. The company provides tailored educational programs designed to address the demands of digitalization, decarbonization, and demographic changes. They believe in education as a key driver to navigate technological, ecological, and demographic shifts in Europe effectively.

📋 Description

• Responsibility for the strategic development of our Google Ads accounts across multiple education brands • Development and scaling of Search, Performance Max and other Google campaigns across complex lead-generation funnels • Management of significant advertising budgets with a focus on efficiency, scalability and long-term profitability • Identification of new growth levers based on search behavior, market potential and performance data • Continuous improvement of account structures, campaign architectures and bidding approaches • Optimization and advancement of our Smart Bidding strategies based on high-quality conversion signals • Development of concepts for value-based bidding and the evaluation of different conversion stages along the funnel • Analysis of conversion lags, funnel bottlenecks and quality differences between campaigns, audiences and traffic sources • Close collaboration with CRM, Sales and Data teams to improve lead and conversion quality • Design and execution of tests to improve campaign and funnel performance • Responsibility for the quality of the data foundation within our Google marketing landscape • Advancement of tracking setups in Google Tag Manager, Google Analytics 4 and Google Ads • Analysis of tracking, attribution and data-quality issues and derivation of sustainable solutions • Identification and implementation of automation and AI opportunities within the SEA workflow • Use of modern AI tools to accelerate analyses, testing processes and operational workflows

🎯 Requirements

• At least 6 years of hands-on experience building, managing and scaling Google Ads accounts • Proven track record managing and optimizing significant ad budgets (ideally €500,000+ monthly) • Deep expertise in Google Search, Performance Max, Smart Bidding, audience strategies and Conversion Value Optimization • Several years of experience in lead-generation business models with complex, multi-stage funnels and long conversion cycles • Experience in an in-house role within a growth-oriented company, scale-up or digital business model • Demonstrable experience developing and implementing growth strategies for performance-driven business models • Strong analytical skills and the ability to translate complex relationships into concrete action recommendations • Fluent German, both written and spoken • Proven experience independently designing, implementing and evolving cross-channel tracking architectures • Excellent knowledge of Google Tag Manager (web & server-side), Google Analytics 4 and conversion tracking across multiple advertising platforms • Experience with server-side tracking, Consent Mode, Enhanced Conversions, Conversion APIs and first-party data strategies • Experience with offline conversion imports and CRM-based measurement setups • Ability to independently build and validate tracking and data flows between ad platforms, CRM, analytics and BI systems • Deep understanding of the impact of data quality, signal loss, attribution and conversion latencies on Smart Bidding systems • Experience in technical troubleshooting, quality assurance and documentation of complex tracking implementations

🏖️ Benefits

• Fully remote within Germany • Temporary remote work from other European countries possible (primary residence and official workplace must remain Germany) • 30 days of vacation per year • Flexible working hours and a high degree of autonomy • Attractive compensation package • Modern hardware and home-office equipment • Employer contribution to company pension scheme • Regular team and company events • Corporate Benefits program • €50 tax-free non-cash benefit per month after the probationary period, usable flexibly regionally • The opportunity to combine education and technology and make a measurable social impact