Head of Channel & Alliances Marketing – Europe

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🔥 40 minutes ago

🌐 Germany, Netherlands, +2 more countries – Remote

🇩🇪 Germany – Remote 🇳🇱 Netherlands – Remote 🇬🇧 United Kingdom – Remote 🇮🇪 Ireland – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

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Trend Micro Europe

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🔒 Cybersecurity

Cybersecurity

Trend Micro Europe is a leading cybersecurity company that focuses on making the world safe for exchanging digital information. With over 30 years of security expertise, Trend Micro provides a range of solutions including cloud security, antivirus software, endpoint protection, and network defense. Their XGen™ security strategy combines various threat-defense techniques and optimizes protection for different environments, enabling resilience for businesses, governments, and consumers. Trend Micro employs over 6,800 people across 65 countries and is known for its advanced global threat research and intelligence.

📋 Description

• Own and drive the marketing strategy for the European Channel & Alliances Organisation • Deliver marketing-sourced and marketing-influenced pipeline targets aligned with channel revenue targets • Navigate a diverse, multi-country European market and partner tiering structures • Oversee campaign calendars, MDF/co-op fund allocation, and marketing forecasting accuracy • Track marketing contribution to channel ARR growth and report metrics to stakeholders and senior management • Design, manage, and scale partner growth campaigns • Design joint marketing plans with VARs, MSPs, MSSPs, PS, SIs, and GSIs • Support partner tiering and marketing programme compliance • Lead go-to-market messaging for MSP, MSSP, DFIR, Professional Services, and Risk Management • Create marketing content supporting managed service models, SOC integrations, automation, multitenancy, and licensing structures • Identify partner marketing coverage gaps and recommend investment • Monitor competitive activity, partner ecosystem dynamics, and regional market trends • Lead, develop, and inspire a high-performing marketing team • Influence cross-functionally across sales, product marketing, global marketing, partner teams, and external stakeholders • Embed AI-native ways of working using AI tools to sharpen insight, personalise partner engagement, and accelerate execution

🎯 Requirements

• Senior-level experience in channel, alliances, or partner marketing • Proven track record of driving partner-led revenue growth and contributing to shared commercial goals and partner growth programmes • Experience delivering tailored marketing programmes for transactional/solutions selling and services selling is an advantage • Data-literate approach to tracking, evaluating, and reporting on performance • Leadership experience, including managing a team and leading without authority, is an advantage • Excellent communication and presentation skills with senior stakeholders • Technical understanding of complex products and working landscapes • Genuine enthusiasm for AI and willingness to work in an AI-native way • Willingness and ability to travel across Europe as required • Strategic thinking and commercial focus • Outcomes orientation • Cross-functional leadership and influence • Data-driven decision making • Multi-stakeholder communication • Collaborative and transparent approach • Highly independent, adaptable, and willing to embrace change

🏖️ Benefits

• Remote-first, Europe-wide work arrangement • Travel across Europe as required • Equal opportunity employment • Diverse and multicultural workforce • AI-native ways of working and access to AI tools