Head of CRM, Retention Lead – D2C

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Turnover Recruitment

WebsiteLinkedInAll Job Openings

1 - 10 employees

🤝 B2B

🎯 Recruiter

👥 HR Tech

B2B • Recruitment • HR Tech

Turnover Recruitment is a staffing and recruiting firm that specializes in matching candidates with job opportunities. The company focuses on understanding both the needs of its clients and the qualifications of candidates to facilitate successful placements in various industries.

📋 Description

• Provide functional and disciplinary leadership for a CRM and Retention team. • Responsible for developing the CRM and lifecycle strategy with a focus on sustainable growth and customer retention. • Analyze relevant KPIs and derive data-driven optimization measures across the entire customer lifecycle. • Design and optimize automated customer journeys across multiple CRM channels. • Work closely with Performance Marketing, E‑Commerce and Product teams to continuously improve the customer experience. • Prioritize projects and resources and promote an autonomous, data-driven way of working within the team.

🎯 Requirements

• Several years of experience in CRM, Retention, or Lifecycle Marketing, plus initial or several years of leadership experience. • Experience in D2C, E‑Commerce, or subscription environments, ideally with products that require explanation (e.g., supplements, health, beauty, or consumer brands). • Strong understanding of relevant CRM and retention KPIs and a data-driven approach to work. • Experience developing and optimizing customer journeys and CRM campaigns. • Strategic thinking combined with a hands-on mindset and strong execution skills. • Enjoys cross-functional collaboration and developing teams. • Excellent German skills (C1/C2) and good English skills.

🏖️ Benefits

• 100% remote within Germany