Field Marketing Manager

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Twilio

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience.Twilio has democratized communications channels like voice, text, chat, video, and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications.By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.Founded in 2008, Twilio has over 5,000 employees in 26 offices in 17 countries and counting, with headquarters in San Francisco and other offices in Atlanta, Bangalore, Berlin, Bogotá, Denver, Dublin, Paris, Prague, Hong Kong, Irvine, London, Madrid, Munich, Malmö, Mountain View, Redwood City, New York City, São Paulo, Sydney, Melbourne, Singapore, Tallinn, and Tokyo.

📋 Description

• Own and execute the Japan field marketing plan across the full GTM funnel: from PR and brand-building activities through to pipeline creation, acceleration, and late-stage deal support. • Design and deliver integrated marketing campaigns in partnership with the APJ Demand Creation HUB, spanning email, social, paid media, content syndication, digital advertising, and paid advertorial channels. • Lead executive engagement programs in Japan, including executive roundtables, CxO-level events, and account-based relationship marketing initiatives that reflect the trust-based nature of Japanese enterprise buying. • Develop and execute partner marketing programs in collaboration with key Japan channel and alliance partners, driving joint pipeline and co-selling opportunities. • Oversee PR and communications activities in Japan, working with regional PR resources to build Twilio's brand credibility and thought leadership in the market. • Plan and deliver a portfolio of demand generation programs including physical and digital events, webinars, outbound prospecting campaigns, account-based marketing (ABM) programs, and content-led nurture programs. • Leverage intent data and signal-based marketing tools (e.g. 6sense etc.) to prioritize target accounts, time campaigns effectively, and ensure marketing investment is focused on in-market buyers. • Work closely with the Japan SDR team to ensure strong lead handoff, campaign follow-up alignment, and ongoing feedback loops that improve lead quality and conversion rates. • Partner with Account Executives to support late-stage pipeline acceleration: including targeted account-level programs, bespoke content, and customer reference activities that support deal progression through to close. • Localise and adapt global and regional campaign assets, messaging, and content (with agency support) for the Japanese market, ensuring cultural and linguistic relevance across all touchpoints. • Use AI-powered marketing tools to enhance productivity and campaign effectiveness: including AI-assisted content creation, campaign performance analysis, audience segmentation, and personalization at scale. • Analyze campaign, program, and tactic performance using CRM and BI tools, maintaining a regular reporting and communications cadence with key stakeholders on Japan field marketing results, learnings, and optimization actions. • Prioritize market and segment needs using data, identifying what is working and what is not in current demand creation plans, and adjusting strategy and investment accordingly. • Collaborate with Marketing Operations to manage and optimize marketing automation workflows, ensure accurate data capture, and maintain lead routing integrity within Marketo and Salesforce. • Identify opportunities to improve marketing effectiveness through better targeting, improved processes, and smarter use of technology and automation. • Serve as the primary marketing business partner to the Japan sales organization: gathering field intelligence, communicating back to corporate and regional marketing, and ensuring the GTM plan reflects what the market needs. • Work cross-functionally with the APJ Demand Creation HUB, regional product marketing, and regional PR teams to ensure Japan is represented in regional and global program planning and roadmaps. • Manage third-party vendors, creative agencies, event production partners, and media partners to deliver programs on time, on budget, and on brand. • Contribute to web localization and technical marketing system input, always representing Japan customer and developer needs within the broader APJ marketing infrastructure.

🎯 Requirements

• At least 7-10 years of experience in B2B field marketing, demand generation, or integrated marketing communications, with a demonstrable track record of executing programs in the Japanese market. • Proven success designing, executing, and optimising brand-to-revenue GTM programs: spanning PR and brand, demand generation, ABM, pipeline acceleration, and partner marketing. • Strong commercial acumen with the ability to connect marketing activity directly to pipeline and revenue outcomes, and to articulate that connection clearly to sales stakeholders. • Experience working closely with a sales organisation and/or SDR/BDR teams to align marketing activities to revenue goals and support late-stage pipeline progression. • Experience planning and delivering in-person and virtual events in Japan, including managing agencies, venues, logistics, and post-event lead management. • Hands-on experience with account-based marketing programs targeting enterprise or mid-market accounts. • Proficiency with marketing automation tools (Marketo) and CRM tools (Salesforce). • Experience with Business Intelligence tools such as Tableau or Looker for campaign performance analysis and reporting. • Comfortable leveraging AI-powered tools to enhance marketing productivity, including AI-assisted content creation, campaign optimisation, audience targeting, and performance analysis. • Familiarity with intent data and signal-based marketing platforms (e.g. 6sense, Bombora) to support account prioritisation and demand timing. • Excellent relationship-building and collaboration skills, with the ability to work cross-functionally across sales, marketing, and partner organisations in a matrixed, decentralised environment. • Business level Full professional fluency in both English and full fluency in Japanese — written and verbal. • Deep cultural fluency in Japanese business practices, including an understanding of enterprise relationship-building dynamics and consensus-based decision-making processes. • Willingness to travel up to 30% within Japan and occasionally across the APJ region.

🏖️ Benefits

• Competitive pay • Generous time off • Ample parental and wellness leave • Healthcare • Retirement savings program • Much more