Director, Media Planning

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🕒 March 17

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Underscore Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2002

💊 Pharmaceuticals

🤝 B2B

☁️ SaaS

Pharmaceuticals • B2B • SaaS

Underscore Marketing is a results-focused marketing agency that specializes in promotional strategies and omnichannel media for the life sciences and pharmaceutical industry. It combines data-driven strategic planning, AI/ML-powered analytics (the PINNACLE Planning Suite), and media AOR services to drive payer and HCP engagement, patient activation, and optimized promotional spend. The firm positions itself as an extension of brand teams, emphasizing measurable performance, budget optimization, and integrated omnichannel campaigns to achieve business outcomes.

📋 Description

• Lead Media Strategy • Own media strategy across launch readiness and lifecycle management, translating brand goals into clear, actionable plans • Define channel roles, audience approaches, and investment frameworks that drive engagement, adoption, and Rx lift • Bring a strong point of view rooted in data, experience, and market understanding • Lead integrated planning across digital (programmatic, social, search, endemic) and traditional (TV, print, OOH) channels • Ensure media plans reflect the full patient and HCP journey, not siloed tactics • Serve as a trusted advisor • Present media strategy with confidence, clarity, and conviction • Partner closely with media activation, strategy, client services, and project management teams to ensure alignment and impact • Oversee external media partners to ensure high quality, efficient, and on strategy execution • Own large media budgets, optimizing investment to maximize investment spend • Stay ahead of media, data, and platform evolution in pharma

🎯 Requirements

• 8+ years of media planning experience, with deep pharma expertise (HCP + DTC) • Strong media agency background with proven client facing leadership • Fluency in MLR/FDA requirements and pharma media realities • Expertise across digital channels, data partners and media research tools • Clear, confident communicator who can influence senior stakeholders • Bachelor’s degree required, MBA a plus

🏖️ Benefits

• Competitive salary • Flexible working hours • Professional development budget • Home office setup allowance • Global team events