Director, Digital Fundraising

🕒 May 19

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USO

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1941

🤝 Non-profit

🤲 Charity

🌍 Social Impact

Non-profit • Charity • Social Impact

USO is a non-profit organization dedicated to supporting service members and their families from the moment they enlist through their military careers and into civilian life. They provide a wide range of programs and services including care packages, entertainment, communication support, and wellness activities to help military families maintain their connections and wellbeing. With a global network of USO centers and committed volunteers, the USO stands as a vital resource for troops and their loved ones, offering comfort, community, and assistance during challenging times.

📋 Description

• Lead the strategy, execution, and optimization for multimillion dollar digital direct response campaigns across paid search, programmatic advertising, paid social media, email, and the USO website • Partner with the SVP, Direct Response in developing online strategies to drive donor acquisition, retention, and monthly donor conversions • Participate in cross-departmental meetings to ensure online campaigns and audiences are supported and integrated across the USO • Manage a team of digital fundraising professionals, fostering their growth and performance through regular feedback, mentoring, and development opportunities • Direct creative development, segmentation, and testing strategies across all digital fundraising campaigns. • Manage all eCommerce related platforms and investments including donation landing pages and ecommerce solutions, Wishbook (or other alternative giving sites) and 3rd party sites • Develop compelling copy and creative that will be used in direct response online fundraising campaigns including SMS and paid media • Serve as USO's internal expert and advocate for digital direct response fundraising, supporting education, cross-functional strategy, and innovation in digital donor engagement.

🎯 Requirements

• Bachelors Degree in Marketing or a related field required • 10+ years of experience in digital marketing or online fundraising • Relevant experience in a not-for-profit, military, multicultural and/or global organization preferred, including 5+ years in a supervisory capacity • 8+ years of experience managing external vendors and agency partners, including contract negotiation, performance oversight, and strategic collaboration • Experience in digital fundraising, with a deep understanding of acquisition, conversion, email marketing, paid media, testing, and ROI analysis • Proven success in leading multi-channel digital campaigns focused on donor growth and long-term value • Strong leadership and team management skills, with a track record of developing high-performing teams • Advanced analytical skills, with the ability to synthesize data and present findings clearly to both technical and non-technical audiences • Strong collaboration and communication skills, with the ability to work cross-functionally and influence stakeholders at all levels • Excellent organizational, project management, and time management skills with the ability to manage multiple campaigns and timelines in a fast-paced environment • Ability to keep pace with SEO (search engine optimization), SMS, paid media, social media and internet fundraising industry trends and developments • General knowledge of various software, applications, and programs including but not limited to Microsoft Office Suite, content management systems, e-commerce, HTML scripting and other programming platforms • Ability to perform basic business/accounting functions including project management and budget reconciliation.

🏖️ Benefits

• generous paid time off, including volunteer days and military leave • remarkable 401k match • comprehensive benefits • opportunities for training and education reimbursement