CRM Specialist

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VirtualStaff365

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

🤝 B2B

☁️ SaaS

👥 HR Tech

B2B • SaaS • HR Tech

VirtualStaff365 is a Melbourne-based company specializing in virtual staff outsourcing solutions. They help Australian businesses save time and reduce staffing costs by providing professional and cost-effective offshore staffing solutions from the Philippines and South Africa. VirtualStaff365 offers a wide range of virtual assistant services, including customer service, data entry, graphic design, web and software development, and more. Their solutions enable businesses to increase operational efficiency and scale quickly while offering a no-risk guarantee.

📋 Description

• Build, maintain, and optimise Klaviyo email and SMS marketing campaigns • Schedule campaigns in alignment with approved marketing calendars and monitor overall deliverability • Handle routine CRM-related enquiries and occasional inbound customer calls • Provide flexible coverage during major promotional periods as required • Manage complete lifecycle flows including welcome, post-purchase, replenishment, win-back, and VIP journeys • Set up triggers, conditional splits, webhooks, and automated customer journeys • Manage and optimise Yotpo Loyalty and Referrals programs • Build targeted customer segments based on purchase history, lifecycle stage, loyalty status, and predicted value • Personalise campaign content and conduct continuous testing across subject lines, offers, send timing, and channel mix • Prepare retention reports and dashboards tracking repeat purchase rates, churn, lifetime value, and loyalty participation • Translate customer data into practical, commercially focused retention recommendations • Connect CRM audiences with Meta and Google advertising accounts for acquisition and retargeting • Manage customer data within Shopify Plus and update workflow tasks in Asana • Utilise Klaviyo AI tools and Claude to support analysis, personalisation, and campaign development

🎯 Requirements

• Minimum 3 years of proven experience in CRM, lifecycle marketing, and loyalty within eCommerce or omnichannel retail • Advanced hands-on proficiency with Klaviyo across flows, campaigns, segmentation, personalisation, and deliverability • Strong experience developing and optimising SMS marketing programs • Direct experience managing and growing Yotpo Loyalty and Referrals programs • Practical experience with Shopify Plus and integrating CRM audiences with paid channels such as Meta and Google • Strong analytical skills with the ability to turn behavioural data into retention strategies • Undergraduate degree in Business, eCommerce, IT, or a related discipline • Excellent written English communication skills and high attention to detail • Official certifications in Klaviyo or Yotpo • Experience setting up webhooks for SMS within automated flows • Familiarity with workflow management software such as Asana • Practical experience leveraging AI tools like Claude to assist with campaign analysis and copy

🏖️ Benefits

• Permanent work-from-home set-up • Dayshift (Australian Eastern Standard Time business hours) • Full-time job • HMO (STAFF only) • Annual leave • 13-month pay • With Government mandated benefits