Account Executive

November 4

🌲 North Carolina – Remote

Although this job is listed in North Carolina, this company may be open to hiring remote in other states.

⏰ Full Time

🟢 Junior

🟡 Mid-level

🧑‍💼 Account Executive

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VisionPoint Marketing

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Education • Enterprise • Media

VisionPoint Marketing is a marketing services company focused on providing enrollment marketing, brand, and CRM solutions for higher education institutions. The company helps universities, community colleges, graduate, and online programs with strategies to increase enrollment, improve brand perception, and reach new target audiences. Their services include CRM consultation, media, SEO, and creative solutions, aimed at helping educational institutions achieve their primary and pressing goals. VisionPoint Marketing is recognized by Google and Slate as premier and preferred partners, demonstrating their influence and capability in the marketing sector.

51 - 200 employees

📚 Education

🏢 Enterprise

📱 Media

📋 Description

• Prospecting & Lead Generation • Research, identify, and qualify new business opportunities within higher education. • Proactively reach out to prospects through calls, emails, LinkedIn, and other channels to generate meetings. • Nurture leads from marketing campaigns, webinars, conferences, etc., turning initial interest into meaningful conversations. • Maintain a steady cadence of outbound activity to build and sustain a healthy and growing pipeline that converts to revenue. • Sales Execution • Conduct discovery calls to uncover prospect’s needs, challenges, and goals. • Effectively position VisionPoint’s enrollment marketing solutions—across brand, media, web, creative, and CRM services—as answers to those needs. • Customize recommendations to align with client objectives while advancing opportunities toward close. • Strategically scope and price projects to both meet client objectives and maintain profitable, sustainable engagements within VisionPoint guidelines. • Develop proposals—including written proposals, estimates, and sales decks—that clearly communicate value and drive prospects to decision. • Negotiate and close new business opportunities, ensuring both client success and VisionPoint profitability. • Collaboration & Industry Engagement • Work in close partnership with agency marketing to ensure quality warm opportunities are generated to supplement your personal hunting and outreach. • Work closely with strategy and client services teams to ensure smooth handoffs and client onboarding once new business is closed. • Represent VisionPoint at conferences, events, and networking opportunities to grow brand awareness and cultivate leads. • Share marketplace insights and prospect feedback with internal teams to help refine offerings and messaging. • Consistently track and report on activity, pipeline progress, and results in the CRM.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field—or equivalent experience • 2–4 years of experience in sales, business development, or related roles • Direct experience selling to higher education clients is required. • Track record of meeting or exceeding sales activity and quota expectations. • Hands-on experience with outbound prospecting techniques (including cold calling, emailing, and LinkedIn outreach). • Experience using CRM software to manage pipeline and activity (HubSpot experience a plus).

🏖️ Benefits

• health, dental, vision insurance • matching 401k • paid time off