Senior Personalization and Experimentation Analyst

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Vivo (Telefônica Brasil)

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1998

📡 Telecommunications

👥 B2C

📱 Media

Telecommunications • B2C • Media

Vivo (Telefônica Brasil) is a leading Brazilian telecommunications company that provides mobile services (prepaid, postpaid, control), fixed broadband (Vivo Fibra), fixed voice, and TV/streaming products (Vivo Play and TV packages). It sells devices and accessories, offers bundled plans (Fiber + Mobile), digital services and apps (content partners like Amazon Prime, Netflix, Disney+, HBO), and features such as 5G connectivity, online customer support and self-service. Vivo serves both individual consumers and business customers across Brazil with nationwide coverage and retail channels.

📋 Description

• Develop, together with internal clients, tactical personalization plans to meet proposed business objectives; • Own end-to-end Personalization and Experimentation projects, interfacing with internal stakeholders (Performance Teams, Online Media, Marketing), mapping opportunities aligned with business goals and generating valuable insights that translate into actionable initiatives in collaboration with the Portals (IT) team; • Identify, together with Marketing, Online Media, Performance Teams and Martech (4P), audience information, profiles, behaviors and other data according to the e‑commerce business objectives, and document the processes; • Lead planning, analyses, studies and presentations that deliver recommendations to optimize business results, providing data-driven insights to guide business decision-making with a focus on Personalization and Experimentation (A/B testing).

🎯 Requirements

• Experience in e-commerce (digital channels, digital campaigns and multi-channel journeys), media outlets, digital agencies or digital marketing areas; • Advanced knowledge of CRO; • Experience operating tools such as Adobe Target, Adobe CDP, Optimizely, Contentsquare or similar; • Analytical profile and proficiency with GA4 and Looker Studio/Data Studio; • Ability to translate complex technical issues into simple, objective language and to propose efficient solutions for internal clients and partners.

🏖️ Benefits

• Choose the ideal benefit for you and your dependents via a digital platform with multiple categories such as gym, meal and food vouchers (VR, VA), pharmacy assistance, medical, dental and life insurance; • Company mobile phone – a brand-new smartphone for you; • Unlimited voice and data plan! Yes, unlimited! On the best mobile network, even faster with Vivo's 5G; • An exclusive Vivo offer with special discounts on landline, broadband, TV and apps; • Eligible to receive an annual bonus or PPR (profit-sharing); • Plan your future through a private pension plan; • Have children? You will be eligible for a subsidy to help with school, daycare or nanny expenses; • Work in an environment that respects your personality, dress style and authenticity. #BeYourself • Work remotely up to 2 times per week. #Mobility • Flexible working hours; • Enjoy a day off (Day Off) to celebrate your birthday; • Participate in one of the largest corporate volunteer programs to make a positive impact on the world; • Take advantage of our Educational Development Program offering partnerships with educational institutions at a discount, as well as certifications and online courses; • Boost your career through our Internal Recruitment Program, in Brazil or abroad — we are present in more than 17 countries! #VivoMyCareer • Access a range of initiatives to improve your physical, emotional and social health through #VivoWellbeing, which encourages healthy habits and better quality of life; • We provide employees with consultations with nutritionists, psychologists, social workers, telemedicine and much more; • All our vacancies are open to people with disabilities and/or rehabilitated individuals. We have a culture that values diversity, differences and people's potential! #VivoDiversity