Demand Marketing Manager

🕒 March 30

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watchTowr

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

🔒 Cybersecurity

🤝 B2B

💰 $19M Series A - watchTowr on 2024-10

Cybersecurity • B2B

watchTowr is a high-growth cybersecurity company that builds solutions and services to help protect large enterprises. The company presents itself as enterprise-focused and hires globally (Singapore, UK, US), offering employee benefits like private health insurance and an ESOP. Its careers and privacy/cookie notices indicate an emphasis on security, compliance, and enterprise-grade protection for customers.

📋 Description

• This role is responsible for building and converting demand through the full funnel, including: Defining what high-quality demand looks like and optimising for it across personas, segments, and accounts. • Owning pipeline creation, nurture, and progression from first touch through to sales-qualified opportunity ensuring marketing initiatives resonate with key decision makers in B2B and enterprise companies. • Using marketing automation, data analysis, and account-based marketing (ABM) to target decision-makers in enterprise-level organizations, and enterprise ICPs more broadly, to optimise demand quality. • Partnering closely with Sales on inbound follow-up, prioritisation, routing, and feedback loops. • Partnering with Product Marketing and Social & Content to map content → conversion paths. • Working on Marketing Ops to continuously improve automation, scoring, and reporting . • Supporting events as pipeline and progression levers, not one-off activities.

🎯 Requirements

• 5 or more years of experience • Cybersecurity Experience : Experience marketing to security buyers (CISO, SecOps, AppSec, IT) with a working understanding of industry challenges, threat dynamics, competitive landscape and key publications/paid media opportunities. • Startup or Scale-up Experience: comfortable operating in ambiguous environments, building structure where little exists, and owning outcomes rather than waiting for process. • B2B Sales Cycle Knowledge : Understanding the longer, complex buying cycles typical in B2B environments and how to engage decision-makers at each stage. • Enterprise Funnel & Revenue Ownership: Proven experience owning pipeline targets, funnel progression, and marketing influence on revenue in long, multi-stakeholder sales cycles. • Lead Generation & Nurturing : Strong understanding of inbound and outbound marketing strategies, including retargeting and ABM, to attract, engage, and convert high-quality leads. • Marketing Automation : Proficiency in platforms like HubSpot, Intercom or similar to nurture leads, automate email campaigns, and track user journeys. • Data Analysis : Competency in Google Analytics, social media insights, and other analytics tools to measure campaign effectiveness and ROI.

🏖️ Benefits

• Competitive compensation - we believe that hard work, skills and ambition should be fairly compensated. • Meaningful role in a company - You will be a key and early contributor to a fast-growing cybersecurity business that helps protect some of the world's largest enterprises. • The best tools and powerful kit - we enable you with the tools to effectively fulfil your role. • Endless opportunities – we are in a high-growth phase of our journey, and plan to promote from within as we scale. • Work with cyber security experts – we are solving cutting-edge industry-wide cyber security challenges with some of the world’s most advanced organisations.