Sales Development Representative

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Logo of Waterford.org

Waterford.org

201 - 500 employees

Founded 1977

📚 Education

🤝 Non-profit

Education • Non-profit

Waterford. org is a 501(c)(3) nonprofit organization that develops evidence-based early learning programs and professional development for PreK–2 students, families, and educators. It provides adaptive, engaging online and supplemental curriculum in reading, math, and science that can be used at home, in school, or in community early childhood settings, includes bilingual (English/Spanish) resources, and offers coaching and customized professional learning to support family engagement and improved student outcomes.

📋 Description

• Execute outbound prospecting campaigns through email, phone, LinkedIn, and other outreach channels • Generate qualified meetings and pipeline opportunities for the School Relations team • Support territory prospecting efforts by identifying district contacts, organizational priorities, funding opportunities, and potential customer needs • Conduct initial outreach and qualification conversations with district and school stakeholders • Partner closely with School Relations Directors to support strategic account engagement • Follow up on inbound leads, events leads, and marketing campaigns in a timely manner • Maintain accurate activity tracking, lead updates, and customer records within Salesforce • Support execution of campaigns and customer outreach initiatives • Reinforce consistent messaging and customer-centered communication practices • Monitor outreach effectiveness and provide feedback on campaign performance and market response • Collaborate cross-functionally with Marketing and Sales teams to support a strong customer journey • Stay informed on company offerings, state initiatives, district priorities, and trends within the K–12 education landscape • Support operational excellence through disciplined CRM usage, activity management, and follow-through • Participate in ongoing training, coaching, and professional development activities

🎯 Requirements

• 1-3 years of experience in sales, customer engagement, lead generation, or education-related roles • Strong written and verbal communication skills • Highly organized with strong attention to detail and follow-through • Comfortable engaging customers through phone, email, virtual meetings, and digital communication platforms • Experience using CRM systems such as Salesforce preferred • Strong interpersonal and relationship-building skills • Bachelor’s degree or equivalent experience preferred

🏖️ Benefits

• Fully paid primary premiums for health insurance • Dental insurance • Basic life insurance • Disability insurance • One-time HSA contribution • Retirement contributions matched up to 5% • Generous vacation, sick, and holiday offering

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