Senior Lead, User Acquisition

🕒 April 25

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Wealthsimple

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

💳 Fintech

🏦 Banking

💸 Finance

🔥 Funding within the last year

💰 $393M Series E - Wealthsimple on 2025-10

Fintech • Banking • Finance

Wealthsimple is a Canadian financial technology company that provides consumer banking, investing, and wealth management services. It offers chequing accounts, savings, credit cards, self-directed trading (stocks, ETFs, options), cryptocurrency trading, managed portfolios, tax services, and advisory wealth management for high-net-worth clients. Wealthsimple combines digital-first banking and low-fee investing products aimed at retail customers, along with tools and educational content to support personal finance.

📋 Description

• Own Wealthsimple's user acquisition strategy across paid channels (Meta, Google, TikTok, Apple Search Ads) • Lead and develop a team of three working across performance, creative, and in-platform execution — setting direction, removing blockers, and building systems that compound their output • This is a hands-on role. You'll be in the ad platforms daily — analyzing performance, running tests, and making optimizations yourself. We're looking for someone who enjoys the craft of execution, not just the strategy behind it. • Build and maintain a rigorous creative testing framework — establishing kill logic, CPA thresholds, and iteration velocity to consistently surface winners • Own mobile attribution infrastructure: serve as the primary decision-maker on MMP configuration, incrementality testing methodology, and resolving discrepancies between platform-reported and true performance • Design and implement UA automation — from bid management and ad pausing logic to performance reporting — to maximize output per headcount • Own full-funnel thinking beyond the ad platforms — identifying and driving conversion improvements across the onboarding journey in collaboration with product and engineering • Establish incrementality testing programs (geo lift, platform lift, holdout tests) to build conviction in channel spend beyond last-click attribution • Maintain a clear, defensible measurement framework — including a point of view on MMP vs. platform-reported discrepancies, view-through vs. click-through attribution, and enhanced matching strategies

🎯 Requirements

• 10+ years in mobile user acquisition, with at least 5 years in a lead or senior individual contributor role • Hands-on experience managing significant budgets across Meta and Google Ads, with working knowledge of TikTok and Apple Search Ads • Deep understanding of mobile attribution — MMPs (Appsflyer, Adjust, or similar), SKAN, attribution waterfalls, and the practical gap between MMP and platform-reported data • Experience building or operating creative testing systems with defined KPIs and kill criteria (cost per trial, cost per install, etc.) • Comfort with automation tooling (Meta Ads API, Google Ads scripts, Claude Code) and a proven track record of instrumenting AI to scale output • Strong analytical instincts — you can tell the difference between a signal and noise, and you build your measurement stack accordingly • Experience managing a small team while remaining hands-on in the channels

🏖️ Benefits

• Top-tier health benefits and life insurance • Long-term group savings with employer match, through Wealthsimple for Business • 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year • 90 days away: work outside Canada for up to 90 days per year • Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS