Senior Performance Marketing Specialist

🔥 23 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Weekday (YC W21)

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💼 Consulting

👥 HR Tech

☁️ SaaS

Consulting • HR Tech • SaaS

Weekday is a modern recruitment platform that combines AI technologies with a vast database of potential candidates, aiming to streamline the hiring process for companies in India. They offer various services, including a proactive outreach approach that helps employers connect with top talent, as well as tools for candidates to easily apply for jobs. Weekday's emphasis on candidate engagement through multiple channels, including email, WhatsApp, and phone calls, sets it apart in the competitive landscape of recruitment agencies.

📋 Description

• Execute, monitor, and optimize campaigns across multiple channels and objectives, including Mobile App, Remarketing, and Acquisition campaigns • Set up campaigns, quality assurance, bidding, targeting, pacing, creative rotation, and tracking • Analyze performance across products, markets, audiences, and channels • Connect media metrics to conversion, revenue, CAC, and LTV • Identify opportunities to improve acquisition efficiency across the funnel • Manage spend within approved budgets and recommend reallocations • Design and run structured tests across creative, audiences, landing pages, bidding strategies, and campaign formats • Partner with Creative and Product to improve ads and landing pages • Partner with Data and Engineering to validate campaign tracking and apply attribution and incrementality insights • Own and optimize remarketing campaigns using audience segmentation, creative sequencing, and frequency to drive re-engagement, retention, and repeat conversion • Report to the Manager, Performance Marketing • Own campaign execution, optimization, and performance recommendations as a senior individual contributor

🎯 Requirements

• 5+ years of hands-on performance marketing experience, preferably within a B2C subscription or consumer technology business • Success optimizing multi-channel campaigns, managing pacing, and making data-based budget recommendations against acquisition and revenue goals • Deep hands-on experience with Apple Search Ads, Google, Meta, and TikTok • Strong analytical judgment to diagnose performance changes, prioritize opportunities, and translate data into practical campaign actions • Understanding of attribution and incrementality concepts and use of measurement findings in campaign decisions • Ability to communicate performance findings and recommendations through dashboards, written updates, and structured presentations • Ability to collaborate across remote, cross-functional teams and manage multiple campaigns and priorities with a high degree of ownership • Experience executing campaigns across international markets, including the United States, United Kingdom, or European Union • Experience with GA4 and campaign reporting or visualization tools such as Looker • Experience applying findings from incrementality tests or marketing mix models to campaign decisions • Interest in AI-powered products, writing tools, or education technology is a bonus • Must-have skills: campaign optimisation, Paid Media Advertising, landing page optimization • Good-to-have skills: Attribution Modeling, budget allocation, LTV

🏖️ Benefits

• Competitive salary and annual bonus • Medical coverage • Life and accidental insurance • Vacation & leaves of absence (menstrual, flexible, special, and more!) • Developmental opportunities through education & developmental reimbursements & professional workshops • Maternity & parental leave • Hybrid & remote model with flexible working hours • On-site & remote company events throughout the year • Tech & WFH stipends & new hire allowances • Employee referral program • Bonus, equity, and benefits may be included in total compensation • Benefits and benefit amounts differ by region