Manager – Paid Media

Job not on LinkedIn

🔥 8 minutes ago

🇮🇳 India – Remote

💵 ₹2.5M - ₹5M / year

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Performance Marketing

👻 Ghost score 0%

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Weekday

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2002

👗 Fashion

🛒 Retail

🛍️ eCommerce

Fashion • Retail • eCommerce

Weekday is your everyday paradox wrapped in denim—unapologetic, unpredictable, and always evolving. Discover our full range of men’s and women’s fashion, from statement Weekday jeans and perfectly imperfect suiting to comfort-first underwear and bold pop culture-inspired graphic prints. Build your wardrobe with Astro jeans and chunky scuba pieces, ideal for creating relaxed yet modern outfits. Explore essential mini and maxi skirts, oversized shirts, short sleeve tops, and lightweight jackets—all available in muted tones and bold seasonal hues. Whether you're styling half-tucked tees or layered looks, Weekday offers statement pieces and versatile basics to fit your mood, your moment, and your everyday, embracing the many true expressions of youth.

📋 Description

• Lead and scale paid marketing initiatives across global markets • Develop and execute full-funnel paid media strategies • Allocate and optimize budgets across products, geographies, languages, audiences, and channels • Optimize investments using ROI, CAC, ROAS, LTV, and CPI • Own campaign strategy, execution, optimization, and performance across paid media platforms • Manage Google Ads, Google Search, Performance Max, DV360, Meta Ads, Universal App Campaigns, Apple Search Ads, TikTok Ads, and other platforms • Oversee campaign setup, targeting, bidding, budget management, creative testing, and optimization • Develop audience segmentation, targeting, remarketing, and lookalike strategies • Strengthen attribution infrastructure and reporting with Data and Engineering teams • Lead attribution modeling, incrementality testing, marketing mix modeling, A/B testing, and full-funnel measurement • Analyze performance and translate insights into recommendations • Manage media agencies, advertising platforms, and external vendors • Build and manage an affiliate marketing program • Build, develop, and mentor a paid media team • Set goals, KPIs, and performance expectations • Deliver performance reporting to leadership and stakeholders • Partner with Marketing, Data, Engineering, Product, Finance, and Legal teams • Ensure campaigns and measurement practices comply with legal and privacy requirements

🎯 Requirements

• 7–12 years of experience in Paid Media, Performance Marketing, Growth Marketing, or related fields • Strong experience developing and executing full-funnel marketing campaigns • Proven experience managing large-scale, multi-channel paid media campaigns • Experience developing and executing global media strategies across multiple markets • Strong analytical and data-driven decision-making skills • Hands-on expertise in Attribution Modeling, Incrementality Testing, Marketing Mix Modeling, Media Measurement, and Full-Funnel Performance Metrics • Experience working with cross-functional teams and influencing stakeholders without direct authority • Strong negotiation and vendor management skills • Experience managing remote teams • Experience selecting and managing external media agencies • Hands-on experience with Google Ads, Meta Ads Manager, DV360, GA4, TikTok Ads Manager, and Looker or other reporting and BI platforms • Experience: 11+ yrs • Location: Bangalore • Job Type: Full-Time