WelcomeLend
11 - 50 employees
💸 Finance
🏠 Real Estate
☁️ SaaS
Finance • Real Estate • SaaS
WelcomeLend is a veteran capital markets advisory and tech-enabled financing platform that helps commercial real estate owners and developers secure debt and equity with faster execution and better terms. The firm combines senior, relationship-driven advisory services with a modern deal room, institutional offering materials, automated lender data aggregation, and real-time analytics to support multifamily and other property types nationwide. WelcomeLend has closed roughly $3B in transactions, covering structures from senior and mezzanine debt to GP/LP equity across deal sizes typically $10M–$150M.
Growth Marketing Lead – Contract
🕒 May 1
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WelcomeLend
11 - 50 employees
💸 Finance
🏠 Real Estate
☁️ SaaS
Finance • Real Estate • SaaS
WelcomeLend is a veteran capital markets advisory and tech-enabled financing platform that helps commercial real estate owners and developers secure debt and equity with faster execution and better terms. The firm combines senior, relationship-driven advisory services with a modern deal room, institutional offering materials, automated lender data aggregation, and real-time analytics to support multifamily and other property types nationwide. WelcomeLend has closed roughly $3B in transactions, covering structures from senior and mezzanine debt to GP/LP equity across deal sizes typically $10M–$150M.
📋 Description
• Own the technical foundation of our outbound program: domain setup, mailbox provisioning, DNS configuration (SPF, DKIM, DMARC), warm-up, and ongoing sender reputation monitoring to ensure consistent inbox placement at scale. • Lead full-cycle campaign management: building sequences, writing copy, segmenting audiences, running A/B tests, and iterating on messaging to maximize reply rates and qualified pipeline output. • Source, enrich, and maintain targeted lead lists using Apollo, Clay, or equivalent tools; apply rigorous data hygiene and ICP segmentation to ensure every send reaches the right audience. • Track and report on key metrics, open rate, reply rate, bounce rate, positive reply rate and translate campaign data into clear insights and actionable next steps.
🎯 Requirements
• 3+ years of hands on cold email or outbound lead generation experience • Proven track record managing campaigns with measurable reply rates and pipeline contribution • Fluency in email deliverability; warm-up protocols, DNS setup, blacklist monitoring, and spam trigger mitigation • Proficiency with tools like Instantly.ai, Apollo.io, or comparable outbound platforms
🏖️ Benefits
• No employee benefits provided • Independent contractors are eligible for platform enablement support • CRM access • Pipeline tools that increase throughput and efficiency
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