Employer Branding, Candidate Marketing Specialist

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October 11

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Wing Assistant

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B2B • SaaS • Productivity

Wing Assistant is a company specializing in providing virtual assistant services to businesses worldwide. The company offers a wide range of services including general virtual assistant work, executive assistance, customer service, bookkeeping, and digital marketing. Wing Assistant aims to enhance productivity for startups and enterprise teams by delegating tasks to dedicated virtual assistants, reducing operational load, and enabling businesses to focus on core activities. Their services are accessible via a subscription model, providing flexible and cost-effective solutions compared to traditional hiring methods. Clients benefit from a dedicated assistant model where the assistant works solely for their business, gaining a deeper understanding of their processes over time.

501 - 1000 employees

🤝 B2B

☁️ SaaS

⚡ Productivity

💰 $2.1M Seed Round on 2022-03

📋 Description

• Execute employer branding initiatives that position Wing as an employer of choice for remote professionals. • Develop and distribute content campaigns (videos, graphics, posts, success stories) highlighting company culture, employee growth, and client impact. • Build and manage partnerships with universities, training programs, job boards, and talent networks to expand candidate reach. • Collaborate with Talent Acquisition and HR to ensure all candidate-facing touchpoints reflect brand consistency and professionalism. • Manage and optimize referral campaigns and ambassador initiatives to drive organic lead generation. • Track key recruitment marketing metrics (CTR, application conversion, referral participation, partner yield). • Support the creation of career page content, testimonials, and brand materials for digital and physical use. • Coordinate with design and video teams to produce branded recruitment visuals, reels, and highlight campaigns.

🎯 Requirements

• Minimum 2–3 years of experience in employer branding, marketing, or recruitment communications. • Strong understanding of social media marketing, campaign management, and brand positioning. • Excellent written and visual storytelling skills; ability to craft compelling narratives for candidate audiences. • Experience working with creative tools and analytics platforms (Canva, Meta Ads, Google Analytics, or equivalent). • Collaborative mindset with the ability to work across departments (TA, HR, Ops). • Strong organizational and project management skills. • Experience in BPO, startup, or fast-scaling recruitment environments. • Background in content creation, digital marketing, or community partnerships. • Familiarity with recruitment platforms and CRM tools (e.g., HubSpot, Workable, LinkedIn Recruiter).