Senior Account Director (B2B)

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July 28

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Wpromote

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Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

201 - 500 employees

Founded 2001

📋 Description

• Wpromote is looking for a Senior Account Director to support the growth, retention, and strategic direction of some of our largest B2B clients. • You will partner with clients both strategically and tactically, bringing deep experience in digital marketing, lead generation, and customer acquisition across long sales cycles and multi-stakeholder buying journeys. • You will serve as a key relationship team member and partner with clients on both a strategic and tactical level. • You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses. • This position will also draw on strategy, including understanding of business and marketing objectives; measurement and analysis; and project management skills, including project definition, scope, and risk management. • This role will focus specifically on managing and growing complex B2B client relationships, including SaaS, services, and enterprise accounts. • At Wpromote, we believe that great work is only possible with great people. • Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. • As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

🎯 Requirements

• 6-8 years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment • 4+ years of B2B client management experience • Strategic experience executing digital marketing strategies across search (paid and organic), social media, and email channels • Experience managing full-funnel digital campaigns (awareness through sales enablement) with long buying cycles and multiple decision-makers • An understanding of the B2B sales cycle, funnel stages (MQA to closed/won), and the ability to align marketing programs to revenue KPIs • Experience leveraging CRM and intent data platforms (e.g., Salesforce, HubSpot, 6sense, Demandbase) to inform strategy and reporting • The ability to translate complex paid media and attribution results into clear insights for VP and C-suite client stakeholders • Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc) • Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of >$80M • The ability to work in a “team structure” that fosters collaboration • An energetic attitude and passion about your career • Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines • Solid and proven ability to help lead a team • Bachelor’s degree in Marketing, Communications, or related field

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!