Head of Growth Marketing

🕒 March 6

🏄 California – Remote

🏄 California – Remote

💵 $165k - $210k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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Xsolla

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2005

🎮 Gaming

🛍️ eCommerce

☁️ SaaS

Gaming • eCommerce • SaaS

Xsolla is a company specializing in game commerce solutions. It provides tools and services that empower video game developers to monetize, distribute, and fund their games, helping them to increase revenue at any stage of development. Xsolla offers a wide range of solutions such as customizable web shops, payment processing, fraud prevention, and social packages to enhance player engagement. With over 19 years of experience in the video game industry, Xsolla collaborates with developers and publishers globally to manage compliance, taxes, and operational complexities, allowing them to focus on connecting with their players. Their services are designed to work with popular game development platforms like Unity, Unreal, and Cocos Creator, supporting a wide array of local payment methods worldwide.

📋 Description

• Own and scale performance acquisition across Meta, Google UAC, TikTok, Reddit, ad networks, programmatic, and emerging channels — driving installs, verified registrations, and high-value engagement while continuously improving CAC, retention, and LTV through structured experimentation. • Build and activate alternative paid and non-paid growth engines — including influencer and creator partnerships, app store search ads, referral and viral loops, community programs, and experimental organic channels — to unlock scalable, cost-efficient acquisition beyond paid media. • Develop and manage an always-on campaign strategy with a primary focus on Android as the app's launch platform, with strong fluency in Google UAC, Google Privacy Sandbox, and Android-specific attribution; iOS and mobile web experience a plus as we expand cross-platform. • Build and iterate on creative testing frameworks, partnering with creative stakeholders to continuously improve ad performance. • Own audience strategy — including segmentation, targeting, lookalikes, and retargeting — optimizing toward downstream engagement and retention metrics, not just installs. • Manage budgets with rigor, allocating spend efficiently across channels and adjusting in real time based on performance signals. • Own the analytics and reporting cadence for UA performance, delivering clear, actionable insights to leadership and cross-functional partners. • Work closely with the B2C app team on lifecycle touchpoints that complement paid acquisition, including onboarding flows and retention hooks.

🎯 Requirements

• 7–8 years of experience in growth marketing, paid UA, or performance marketing for consumer apps, with a proven track record of owning campaigns end to end — not just supporting them. • Deep experience running paid UA across multiple channels and platforms, with strong fluency in the Android ecosystem. • Solid understanding of mobile attribution tools such as Adjust, AppsFlyer, or similar platforms, and familiarity with platform-specific measurement nuances. • Strong analytical mindset — comfortable in dashboards, fluent with data, and able to translate numbers into a clear story and action plan. • Excellent written communication skills with the ability to adapt voice across performance briefs, stakeholder reports, and campaign concepts. • Highly organized and self-directed — able to manage multiple workstreams without things slipping through the cracks. • Collaborative team player comfortable interfacing with product, creative, B2C, and sales stakeholders across a matrixed organization.

🏖️ Benefits

• 100% company-paid medical, dental, and vision plans • Unlimited Flexible Time Off • Personalized career roadmap for each employee • Investment in professional development through training and educational opportunities