Lifecycle Marketing Manager

🕒 May 18

🤠 Texas – Remote

🤠 Texas – Remote

💵 $135k - $170k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Yendo

WebsiteLinkedInAll Job Openings

11 - 50 employees

💳 Fintech

💸 Finance

👥 B2C

Fintech • Finance • B2C

Yendo is the first credit card backed by vehicle equity, allowing users to leverage their car's value for a higher credit limit at affordable rates. With features such as a virtual card and unlimited cashback rewards, Yendo aims to build credit and provide financial flexibility. The application process is straightforward, enabling quick approval without impacting credit scores, and offers cash advances and refinancing options for auto loans.

📋 Description

• Build and ship lifecycle campaigns in Iterable across email, SMS, push, and in-app - including segment setup, template build, journey configuration, scheduling, and send. • Translate briefs from cross-functional teams into executed campaigns. • Configure and launch A/B tests against hypotheses; pull results, summarize learnings, and recommend the winning variant. • Own the lifecycle calendar - keep evergreen journeys running, schedule one-off sends, prevent collisions, and surface gaps. • QA every campaign before send. • Build and maintain audience segments in Iterable using behavioral, funnel-stage, and propensity (P2C) data piped in from Snowflake. • Pull weekly campaign performance reports and flag anomalies or wins worth scaling. • Partner with Design on creative briefs, with Growth Analytics on segmentation pulls, and with MarTech on data plumbing and deliverability.

🎯 Requirements

• 3–6 years of hands-on lifecycle / CRM / email marketing experience at a consumer brand - fintech, e-commerce, or subscription preferred. • Deep, in-the-tool fluency with at least one major ESP (Iterable, Braze, Customer.io, Klaviyo). • Strong execution chops: you're known for shipping campaigns that go out clean, on time, with zero embarrassing mistakes. • Comfort with SQL or a willingness to learn quickly is a huge plus • Copywriting ability: you can take a brief and turn it into subject lines, body copy, and SMS variants that sound like Yendo and convert. • Detail-obsessed. • Comfortable in a fast-paced, scrappy environment where the brief might shift midweek. • Bonus: experience with Iterable specifically, with consumer fintech or credit products, with deliverability fundamentals, or with AI-assisted marketing workflows.

🏖️ Benefits

• Competitive Compensation • Equity • Insurance • 401K • Unlimited PTO